Industry News

Catch up on interesting new discussion and industry news.

    Google: The Top Three Ranking Factors Are Content, Links & RankBrain

    rustybrick
    by rustybrick
    Mar 24, 2016
    Surprise, surprise, the top three ranking signals in Google's search ranking algorithm is content, links and RankBrain. Not necessarily in that order, but content and links are more important ranking signals than RankBrain...

    Google vs. Moz On Clicks Influencing Search Ranking

    rustybrick
    by rustybrick
    Mar 24, 2016
    The debate on whether Google is telling the truth about click data, i.e. pogosticking, clicking on a search result and jumping back to the search results page shortly after, influences the rankings of that search result is a topic that won't die...

    Boxes and arrows: more powerful than we think

    by Rian van der Merwe
    Mar 23, 2016
    Alex Maughan voices some things I’ve been thinking about as well in a great post on user journey mapping. After one particular project he observed this:

    This user flow may seem an obvious solution, but it wasn’t obvious to the company hired to design the app before I got involved, which had up to that point resulted in some very limiting and confusing design flows. I don’t say this to blow my own horn. The point I’m making is had they explored the designs with some rough, high-level...

    Google Granted Patent on How Self-Driving Cars Might Handle Tailgaters

    by Bill Slawski
    Mar 22, 2016
    Google’s self driving cars have covered over a million miles of roadway, and recently, one of them crashed into a slow moving bus. Details about the accident can be found in Google’s bus crash is changing the conversation around self-driving...

    Online experiences begin and end offline

    by Rian van der Merwe
    Mar 22, 2016
    A few years ago I almost went insane with commute-madness (which I’m reasonably sure is a thing). We lived in Bloubergstrand in South Africa, and I worked in the city of Cape Town. This meant that I had to be out of the house and on the road before 6am every morning (and leave work before 4pm), otherwise I would spend upwards of 90 minutes in traffic, as opposed to the more manageable (or so I thought…) 50-60 minutes.

    It’s a little too soon for me to talk about the effect that commute...

    Former Googler: Google's Early March Update Gone Unnoticed Long Enough

    rustybrick
    by rustybrick
    Mar 22, 2016
    Last week, we reported on a Google update that we suspected started a week or so before. There was some chatter in the SEO communities around an update, as well as some of the automated tracking tools noticed some changes - but overall...

    Google: RankBrain May Adjust Weights Of Existing Search Ranking Signals

    rustybrick
    by rustybrick
    Mar 18, 2016
    As you know, we've been living in a RankBrain world for some time in Google. Recently there has been some coverage on it around Google not fully understanding it...

    How to Create 10x Content - Whiteboard Friday

    Mar 17, 2016
    Have you ever actually tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In today's Whiteboard Friday, Rand talks about how good, unique content is going to die, and how you can develop your own 10x content to help it along.

    Click on the whiteboard image above to open a high resolution version in a new tab!...

    Google To Boost The Mobile Friendly Ranking Factors In May

    rustybrick
    by rustybrick
    Mar 17, 2016
    Google announced that the mobile friendly ranking algorithm which launched on April 21, 2015 will be getting a ranking signal boost in the beginning of May...

    A Google Update Brewing? Showing Some Signals.

    rustybrick
    by rustybrick
    Mar 16, 2016
    Over the past week or so, I have been waiting day by day because I really have this feeling that an update is about to kick off soon...