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Industry News
Catch up on interesting new discussion and industry news.
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Selecting Entities on Sites and Performing Tasks On Them Through Google
by Bill Slawski
Apr 6, 2016
Apr 6, 2016
Visitors to a website may want to perform certain actions related to Entities (specific places or people or things) that are displayed to them on the Web.
For example, at a page for a restaurant (an entity), a person viewing the site may want...
For example, at a page for a restaurant (an entity), a person viewing the site may want...
Is Google Testing The Penguin 4.0 Algorithm?
I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about there. I know, I know, it's been a while...
April 2016 Google Webmaster Report
This past month we still didn't get that Penguin update but we are still crossing our fingers. We did see some signs of updates this past month but it wasn't Penguin - some think possible Panda shuffles...
Google Updated Quality Raters Guidelines Last Week
Google has updated the quality raters guidelines PDF on March 28, 2016. The full version of the quality raters guidelines was first introduced in November 2015 and now keeps it live and updated for all to see...
Google Expands Local Ranking Help Document
Yesterday, so this doesn't seem like an April Fools prank, Google posted in their features updates page for Google My Business that they've updated their help document on local rankings.
New Visual Search Photo Features from Google
by Bill Slawski
Mar 29, 2016
Mar 29, 2016
These details come from an anonymous source who also gave us a bit more details on the project. The report states there will be a new feature integrated, allowing users to outline specific areas of the image in order to directly target their...
Signs Of A Google Update; Not Sure If It Is Penguin...
I am seeing some early signals within the community that there is a potential Google update being pushed out. It is really early. It might be some limited Google test, which they are constantly doing or really early signs of a Penguin update...
Google To Complete Major Redesign For AdWords Over Next 12 Months
Google announced this morning they are going to be redesigning the AdWords platform over the next 12-18 months. Of course...
Former Google Spam Fighter: Machine Learning Already In Spam Algorithms
Yesterday we reported that Google is aiming to use machine learning in spam algorithms, to better fight spam.
Shortly after I wrote that, former Google spam fighter Murat Yatagan...
Shortly after I wrote that, former Google spam fighter Murat Yatagan...
Google: The Top Three Ranking Factors Are Content, Links & RankBrain
Surprise, surprise, the top three ranking signals in Google's search ranking algorithm is content, links and RankBrain. Not necessarily in that order, but content and links are more important ranking signals than RankBrain...
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