Industry News

Today is my 20th anniversary of covering search and search engines. To mark the occasion, I wanted to reflect on some of the big changes that I’ve seen over the past two decades of covering the space. 1. The search revolution

Chances are, the first resource you turn to if you have a question about something is a search engine, whether it be Google, Siri, Bing, Yelp, others or a combination of services.

This simple act, that you likely don’t think twice about, was a highly...

So let's say your site was hit by Google Penguin 3.0 almost 18 months ago and you feel you are doomed. John Mueller of Google said yes, while Penguin may have hurt you badly...

As we reported yesterday, Google slapped mass penalties for outbound links over the weekend. Google's John Mueller commented on some of those threads last night...

Google has issued a large number of unnatural links penalties over the weekend...

I recently started a new remote role as a Product Manager at Wildbit. And by “recently” I mean I’m on Day 4, so my experiences with full-time remote work is demonstrably limited. That said, there is one thing so far that I appreciate more than anything else about working in a dedicated office space in my basement: The Calm.

I say The Calm with due reverence because I don’t just mean quietness (I have music playing most of the time). I mean the relaxed ability to work focused and...

Visitors to a website may want to perform certain actions related to Entities (specific places or people or things) that are displayed to them on the Web.

For example, at a page for a restaurant (an entity), a person viewing the site may want...

I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about there. I know, I know, it's been a while...

This past month we still didn't get that Penguin update but we are still crossing our fingers. We did see some signs of updates this past month but it wasn't Penguin - some think possible Panda shuffles...

Google has updated the quality raters guidelines PDF on March 28, 2016. The full version of the quality raters guidelines was first introduced in November 2015 and now keeps it live and updated for all to see...

Yesterday, so this doesn't seem like an April Fools prank, Google posted in their features updates page for Google My Business that they've updated their help document on local rankings.