Industry News

The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our search engine optimization framework in 2011. Below, a rundown of what’s new and changed, as well as a reintroduction to the table. The Table’s Goal & Philosophy

Our goal with the Periodic Table Of SEO is to help publishers focus on the fundamentals needed to achieve success with search engine optimization. This means it’s not about trying to...

The Google mobile friendly update was one of the most talked about updates prior to it being released (well, Google doesn't pre-announce stuff like this) and truth is, it was barely talked about after its release. Why...

The “Buy” Button is coming to Google shopping Results, according to Recode which reported that Google Confirms ‘Buy Button’ Is Coming. You may have seen the Moz White Board Friday this week where Rand Fishkin asked, and answered the question, Is...

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My friend Gio tells me he liked the tone of the last newsletter. Sure, it’s a sample of one, but I like writing how I talk, so I guess I’ll keep going—until I get a request to be a little more “corporate”, in which case I’ll start using words like “engagement” and “take it offline”. I refuse to use “ask” as a noun, though. One has to draw the line somewhere.

Anyway, the quote I can’t...

In the past month plus, there has been a lot of controversy around Emojis showing in the Google search results. So much so, Google said they will be dropping Emojis from displaying in the results...

Finally, now iOS apps can benefit from Google's App Indexing protocol. Google announced this yesterday on the heels of Google I/O.

App Indexing is a way for app developers to feed Google the content within their native Android and now iOS apps...

For as long as SEOs have known, Google has had one person in charge of leading their fight against Webspam. His name was Matt Cutts, and his position had evolved over the years into that of being a mouthpiece for Google, speaking on actions that...

The local SEOs are buzzing big time right now. It seems like over the past few days, Google has done a major algorithmic change that has shifted how the local results rank in both Google Maps and the local packs in web search.

Danny Sullivan posted that Google's Matt Cutts, the face behind Google's search team, the head of web spam, has officially been replaced at Google with an unnamed Googler. The new head of web spam is not revealing himself...