Industry News
Catch up on interesting new discussion and industry news.
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Google: RankBrain May Adjust Weights Of Existing Search Ranking Signals
As you know, we've been living in a RankBrain world for some time in Google. Recently there has been some coverage on it around Google not fully understanding it...
How to Create 10x Content - Whiteboard Friday
Mar 17, 2016
Have you ever actually tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In today's Whiteboard Friday, Rand talks about how good, unique content is going to die, and how you can develop your own 10x content to help it along.
Click on the whiteboard image above to open a high resolution version in a new tab!...
Click on the whiteboard image above to open a high resolution version in a new tab!...
Google To Boost The Mobile Friendly Ranking Factors In May
Google announced that the mobile friendly ranking algorithm which launched on April 21, 2015 will be getting a ranking signal boost in the beginning of May...
A Google Update Brewing? Showing Some Signals.
Over the past week or so, I have been waiting day by day because I really have this feeling that an update is about to kick off soon...
Google Assigns 148 Medical Patents to Verily Life Sciences
by Bill Slawski
Mar 14, 2016
Mar 14, 2016
Back in September of 2009, I wrote a blog post that I titled Google’s 10 Oddest Patents. The first of those that I included in that list was one named Instrument for medical purposes, I included it mostly because Google was a search company, and...
Google Warning: Get A Free Product To Review, Nofollow That Link & Disclose
Friday, Google posted a warning on the Webmaster blog that if you get a product to review from a manufacturer or wherever, make sure that you nofollow any links back to the person/company who sent you that product...
Google: Why Google Doesn't Go Over Every Ranking Factor For Webmasters
This morning in a Google Hangout on Google+, John Mueller said he is decided to skip a bunch of questions on the topic of being more transparent...
Using Related Topics and Semantically Connected Keywords in Your SEO - Whiteboard Friday
Mar 10, 2016
Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today's Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research. Click on the whiteboard image...
RIP Google PageRank score: A retrospective on how it ruined the web
PageRank — the secret sauce that Google used to become the giant of the search world — is no more. No more for the public, that is. Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public.
Good riddance.
Ever gotten a crappy email asking for links? Blame PageRank.
Ever had garbage comments with link drops? Blame PageRank.
Ever had to ferret out the how and why you should make use of the nofollow attribute on links?...
Google Really Kills Off Toolbar PageRank - Good Riddance
On Monday, March 7 2016, Google officially killed off Toolbar PageRank scores to the few browser tools and web site tools that use it. The 0 to 10 PageRank score that was heavily used...
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