Industry News

Catch up on interesting new discussion and industry news.

    Google: There May Be An Accelerated Mobile Pages (AMP) Ranking Boost

    rustybrick
    by rustybrick
    Dec 10, 2015
    Just like we have an App Indexing API ranking boost, an HTTPS ranking boost, a mobile friendly ranking boost and other Google ranking boosts - yesterday...

    Microsoft’s Cortana Digital Assistant Comes To iOS & Android

    dannysullivan
    by dannysullivan
    Dec 9, 2015
    Heard about Microsoft’s Cortana digital assistant but haven’t been able to try it on your phone, since it was only for Windows? Now iOS and Android users can use it, too.

    Microsoft shared the news today on its blog. You’ll find the iOS version here; the Android version here. Both are only available for those in the US and China. For Apple, you need to run iOS 8 and above. For Android, you need Android 4.1.2 or higher.

    Cortana is much more limited in what it can do running on iOS and...

    Large Influx This Week Of Google Manual Actions?

    rustybrick
    by rustybrick
    Dec 9, 2015
    There seems to be an unusually large number of manual actions being sent out by Google this week. I am not sure if they busted yet another link network or spam network or if it is just that they are trying to clear out the spam queue before the holidays...

    New Google Reconsideration Requests Language More Confusing?

    rustybrick
    by rustybrick
    Dec 8, 2015
    Google has begun using revised language for some of their reconsideration requests and the question is, are these more confusing for users. I spotted two different cases posted to social media...

    Do Search Click-Throughs Help Determine Whether a Page Appears in Google Search Results?

    by Bill Slawski
    Dec 7, 2015
    In a recent article at Search Engine Land we were told that Google Posts That Local Results Are Influenced By Clicks, Then Deletes That. It caught my attention, and had me investigating further. Patents Involving Clicks Influencing Search...

    Google Not Launching Penguin 4.0 This Year; 14+ Months Since Refresh

    rustybrick
    by rustybrick
    Dec 4, 2015
    Although almost everyone, including Google, expected the Google Penguin algorithm to be revamped and released as Penguin 4.0 this year - that is not going to happen...

    Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? - Whiteboard Friday

    Dec 3, 2015
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about the mobile world and specifically whether we should be investing our mobile marketing efforts into the mobile web — meaning a website that is responsive and adaptive...

    Google Changes Statement On Clicks Impact Google My Business Rankings

    rustybrick
    by rustybrick
    Dec 3, 2015
    Yesterday I reported that Google said clicks impact Google My Business rankings. Well, Google later edited what they wrote and removed that clicks matter.

    Google Admits Clicks Impact Your Google My Business Listing Rankings

    rustybrick
    by rustybrick
    Dec 2, 2015
    I believe this is common knowledge in the local SEO world but I don't think I've seen Google come out and say it. Google's Rahul J from the Google My Business team posted in the Google My Business Help forum four ways to help promote your local listing in the Google search results...

    Google Location Filter Option Changed In The Search Results

    rustybrick
    by rustybrick
    Dec 1, 2015
    Over the past few weeks, I have been seeing sporadic reports in the Google Web Search Help forums around Google dropping the location setting, where you can filter search results based on a specific locale...