Industry News

Go to Google and search for [school holidays] and at the top you will see a featured snippet, which now includes both the textual answer and an image. If you see what I do...

There are some early signs of a Google search algorithm update over the weekend, around Saturday and Sunday. The chatter is still very quiet but it was the weekend and that might kick up over the next day or so...

Link spam is on the rise again. Why? Because it’s working. The reason it’s working is that demand is up based on Google’s change from penalization to neutralization.

Google might be pretty good at ignoring links. But pretty good isn’t good enough. Neutralize vs Penalize

For a very long time Google didn’t penalize paid or manipulative links but instead neutralized them, which is a fancy way of saying they ignored those links. But then there was a crisis in search quality and Google...

It was a pretty hectic month in the Google SEO/search world. Despite Google claiming they would confirm major updates - we did have a major update on 6/25 which they call random chatter and won't confirm. I did try to analyze the update but came up blank...

Over the past week or so, I've been collecting data on the June 25th Google update. I have received over 70 web sites that claimed they were hit by this update and then I also requested...

As you know, we are pretty confident there was a nice Google algorithm update around June 25th...

I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO.

Back in 1998 I became a moderator of a couple of...

There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or using visit, engagement, click-through or clickstream data. This week, we stumbled across a superb example of the search giant doing just that, so I had to share.
Something funny happens when you Google from the Mozplex

First off, it’s important to know that at the Mozplex in Seattle (our offices on 2nd & Seneca), we’ve got a sizable...

In this morning's Google hangout with John Mueller, John said "from our point of view there was no Fred update." This is after they officially did confirm the Fred update a couple months ago...