Industry News

Man I’m so freakin’ excited!!!  On July 1st, 2015 I will be joining Unbounce in Vancouver as Senior Conversion Optimizer. This is one of the most epic things that has ever happened to me! I’ll give you the story in this post.  But be warned – this one is highly personal and sentimental. Read at your own risk… The story of the little Danish cowboy who became a CRO (Sentimental musings on the AmTrack) June 2nd, 2015. I’m sitting in the tiny sleeping cabin on the AmTrack train from New York to...

Google's Gary Illyes said last night at SMX Advanced that the Panda update/refresh we've been waiting for for 8 months+ now is just about to be released.

Gary said webmasters can expect it soon, soon as in the next two, to three, to four weeks...

I caught this tweet from Peep Laja (someone I admire greatly and whose advice I generally think is gold) today:

This was one of the rare times I disagreed with Peep (or at least with my initial interpretation of this tip), and so I replied, wanting to provide some nuance but limited by Twitter’s short-format. Hence this blog post to explain in greater depth a problem that I think is becoming endemic to the B2B sales and, particularly, the startup/SaaS worlds.

To Peep’s credit, he...

I’m seeing this sentiment about Slack quite a bit these days: Am I the only person who feels like Slack has turned into an even less controlled, one-more-thing-to-check, inbox?— Craig Mod (@craigmod) June 2, 2015 I am now on nine Slacks and I get DMs in all of them and this is rapidly becoming untenable— Erin Kissane (@kissane) June 2, 2015

This is such an interesting side effect of being successful. Slack is an amazing product, and the way they’re building it is nothing short of...

This month was pretty busy with Google organic changes that are important to summarize for you all.

First up, Google admitted there was a Google update on and around May 1st after denying it. John Mueller said Google is working on faster Pandas and Penguins, again...

Services that claim to predict the traffic websites receive have been around for 15+ years, but I’ve long been skeptical of their accuracy (having seen how poorly some have predicted traffic on sites whose analytics I accessed). In 2012, I ran a project to test the veracity of the numbers reported by some of these tools, and came away very unimpressed. Mark Collier (of the Open Algorithm Project) expanded on these tests in 2013 and discovered similarly disappointing results. In recent years,...

The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our search engine optimization framework in 2011. Below, a rundown of what’s new and changed, as well as a reintroduction to the table. The Table’s Goal & Philosophy

Our goal with the Periodic Table Of SEO is to help publishers focus on the fundamentals needed to achieve success with search engine optimization. This means it’s not about trying to...

The Google mobile friendly update was one of the most talked about updates prior to it being released (well, Google doesn't pre-announce stuff like this) and truth is, it was barely talked about after its release. Why...

The “Buy” Button is coming to Google shopping Results, according to Recode which reported that Google Confirms ‘Buy Button’ Is Coming. You may have seen the Moz White Board Friday this week where Rand Fishkin asked, and answered the question, Is...

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My friend Gio tells me he liked the tone of the last newsletter. Sure, it’s a sample of one, but I like writing how I talk, so I guess I’ll keep going—until I get a request to be a little more “corporate”, in which case I’ll start using words like “engagement” and “take it offline”. I refuse to use “ask” as a noun, though. One has to draw the line somewhere.

Anyway, the quote I can’t...