Industry News

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    Why We Can't Do Keyword Research Like It's 2010 - Whiteboard Friday

    Jun 11, 2015
    For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!
    What do we need to change to keep up with the changing world of keyword research?

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about keyword research, why it's changed from the last five, six years and what we...

    Google Maps Using Photos to Identify Spam?

    by Bill Slawski
    Jun 11, 2015
    A couple of interesting patent applications surfaced at Google recently, involving the use of photography in Local Search, to identify whether or not businesses actually exist, or might be closed, or might be Web Spam. The first of these looks at...

    Early Signs Of A Google Update In German Regions?

    rustybrick
    by rustybrick
    Jun 11, 2015
    The folks at WebmasterWorld have started to spike in their chatter around a possible Google update starting this morning or yesterday.

    Most of those noticing the changes are based in Germany...

    Thumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses

    rustybrick
    by rustybrick
    Jun 10, 2015
    This weekend, Google issued a manual action on Thumbtack, a Google Capital backed company, for unnatural links pointing to their web site.

    I received confirmation of the penalty earlier this week from their co-founder, Jonathan Swanson...

    [WATCH] Google’s Amazing Location-Aware Search Finds Answers About Nearby Places

    dannysullivan
    by dannysullivan
    Jun 10, 2015
    How tall is that tower in front of you? What’s the name of a river you’re near? What time does a store you’re looking at close? Google’s new “location-aware” search can answer questions like these, even if you yourself don’t know the exact name of something you’re near.

    Google demonstrated the feature at our SMX Paris search marketing event yesterday. It’s relatively new, having been released several weeks ago both for Android and for those using the Google Search App on iOS. But Google...

    Google Calls Them Featured Snippets, Knowledge Cards & Live Results

    rustybrick
    by rustybrick
    Jun 9, 2015
    Last week we reported Gary Illyes from Google was on a mission to tell you what Google calls their updates and features internally - their real names.

    Yesterday, Gary Illyes called out three internal names Google uses on Twitter, they include Featured Snippets...

    Google: Traffic From Search A Quality Indicator? Not Necessarily.

    rustybrick
    by rustybrick
    Jun 8, 2015
    An interesting question came up in the Google hangout from last Friday. A webmaster asked, can you assume that if Google is not sending traffic to you from a certain page, that Google deems the page to be low quality and you should thus remove that page from your web site or block Google from crawling it.

    Google: We Make Thousands Of Updates To Search Algorithms Each Year

    rustybrick
    by rustybrick
    Jun 5, 2015
    We know Google is constantly making changes to their search engine, from user interface changes, ad changes, web spam and core search changes and much more.

    Today in a Google+ Hangout, John said that Google makes thousands of updates to their search algorithms each year...

    Should I Use Relative or Absolute URLs? - Whiteboard Friday

    Jun 4, 2015
    For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!
    Let's discuss some non-philosophical absolutes and relatives

    Howdy, Moz fans. My name is Ruth Burr Reedy. You may recognize me from such projects as when I used to be the Head of SEO at Moz. I'm now the Senior SEO Manager at BigWing Interactive in Oklahoma City. Today we're...

    I Used Google Consumer Surveys To See If This Site Should Be Hit By Panda

    rustybrick
    by rustybrick
    Jun 4, 2015
    After Google Panda 4.1 touched down, it was clear that this site was hit by Panda.

    To be honest, I was a bit surprised. Yes, my content is short and to the point...