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Industry News

Catch up on interesting new discussion and industry news.

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    How Content Can Succeed By Making Enemies - Whiteboard Friday

    Jun 29, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we're going to chat about something a little interesting — how content can succeed by making enemies. I know you're thinking to yourself, "Wait a minute, I thought my job was to make friends with my content."...
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    June 25th Google Search Algorithm Update Legit

    rustybrick
    by rustybrick
    Jun 27, 2017
    Yesterday I reported about the early chatter and reports of a Google algorithm update brewing. Well it seems to be the real thing based on the feedback I've received over the past 24 hours or so...
    [continue reading...]

    Danny Sullivan, The Father Of The Search Industry, To Step Away From Search

    rustybrick
    by rustybrick
    Jun 27, 2017
    By now, most of you heard the news that Danny Sullivan is stepping away from covering the search industry after 21 years of devoted service to our industry. He told me the news several months ago and I'll be honest...
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    Danny Sullivan: My new role as advisor for Third Door Media

    dannysullivan
    by dannysullivan
    Jun 26, 2017
    After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer.

    Third Door Media is the company that I cofounded with our CEO Chris Elwell, VP of programming Chris Sherman and VP of sales Sean Moriarty. It publishes our Search Engine Land, Marketing Land, Digital Marketing Depot and MarTech Today sites and produces our SMX: Search Marketing Expo and MarTech...
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    Google Algorithm Update Brewing? Maybe.

    rustybrick
    by rustybrick
    Jun 26, 2017
    I received a few emails yesterday, saw some comments on this site and on WebmasterWorld and the tools are still pretty high in tracking volatility - there may be a Google search algorithm update brewing right now...
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    Google Posts Now Live In Google My Business For All Businesses

    rustybrick
    by rustybrick
    Jun 23, 2017
    Last night, as I covered at SEL, Google Posts went live to all businesses verified within Google My Business. Google Posts are an instant way to post a message to your customers and prospects...
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    Creating Influencer-Targeted Content to Earn Links + Coverage - Whiteboard Friday

    Jun 22, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how to create content that is specifically influencer-targeted in order to earn the links and attention and amplification that you often need.

    Most SEO campaigns need 3 types of...
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    Google: Plan On Moving From M-Dot To Responsive? Do It Before Google's Mobile First Index.

    rustybrick
    by rustybrick
    Jun 20, 2017
    John Mueller of Google said the other day on a Google hangout on YouTube at the 25:16 mark that if you do plan on migrating from an m-dot (i.e. http://m.domain.com) to a responsive mobile friendly design, then it is best to do it before the mobile first index launches...
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    Google Patents Extracting Facts from the Web

    by Bill Slawski
    Jun 19, 2017
    When Google crawls the Web, it collects information about content on the pages it finds as well as links on pages. How much does it collect information about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in...
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    Was There A Small Google Algorithms Update This Week?

    rustybrick
    by rustybrick
    Jun 16, 2017
    June 14th, or around that date, there may have been a small algorithm update in Google that webmasters somewhat took notice of...
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