Industry News

My favorite SEO tool isn’t an SEO tool at all. Don’t get me wrong, I use and like plenty of great SEO tools. But I realized that I was using this one tool all the time.

Chrome Developer Tools how I love thee, let me count the ways. Chrome Developer Tools

The one tool I use countless times each day is Chrome Developer Tools. You can find this handy tool under the View -> Developer menu in Chrome.



Or you can simply right click and select Inspect Element. (I suppose the latter is...

Beth Kowitt’s How Ikea took over the world is a great look inside the Ikea machine. For me, the biggest takeaway is how research and prototyping drive everything Ikea does. On research:

One way Ikea researchers get around this is by taking a firsthand look themselves. The company frequently does home visits and—in a practice that blends research with reality TV—will even send an anthropologist to live in a volunteer’s abode. Ikea recently put up cameras in people’s homes in Stockholm,...

It seems like Google has moved the Google Map and local pack results below the fold when searching for local intent queries in the Google Search.

Linda Buquet posted about it yesterday on her Local Search Forum asking if this was just a test because she is "concerned" with the change...

Susan Pinker explains why face-to-face contact matters in our digital age:

Our survival hinges on social interaction, and that is not only true of the murky evolutionary past. Over the last decade huge population studies have shown that social integration — the feeling of being part of a cohesive group — fosters immunity and resilience. How accepted and supported we feel affects the biological pathways that skew the genetic expression of a disease, while feeling isolated “leaves a...

Google has started showing Direct answers to questions related to SEO. That has made me wonder how much someone could learn about SEO at Google with those direct answers, and I wanted to see what terms Google was showing results from and which...

Are non-linking URLs (pasted URLs) seen as links by Google? There’s long been chatter and rumor that they do among various members of the SEO community. I found something the other day that seems to confirm this. Google Webmaster Tools Crawl Errors

I keep a close eye on the Crawl Errors report in Google Webmaster Tools with a particular focus on ‘Not found’ errors. I look to see if they’re legitimate and whether they’re linked internally (which is very bad) or externally.

The place to...

Over the past few days I've been seeing small chatter here and there about the search results shifting around and changing at Google. But as of last night...

Back in 2011 Google was being no search bias by the FTC and the charges were dropped.
But now, the Wall Street Journal published documents that were "inadvertently disclosed" about the probe showing how the FTC really wanted to give it to Google.