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Industry News

Catch up on interesting new discussion and industry news.

    How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences - Whiteboard Friday

    Apr 16, 2015
    Given Google's recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today's Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO.

    How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences - Whiteboard Friday

    For reference,...

    How Google May Identify Central Entities from Resources

    by Bill Slawski
    Apr 16, 2015
    A Google patent granted this week describes how Google might try to understand Entities that appear on Web pages, and how that awareness might influence the search results that the search engine shows off in search results. An Entity is a...

    Buzzfeed, Instagram, and the weirdness of present day journalism

    by Rian van der Merwe
    Apr 16, 2015
    Two recent articles made me think again about how weird journalism and publishing has become because of the internet and social media. In Instagram’s TMZ Jenna Wortham describes a very successful celebrity gossip “site” (what should we call these things now?) that exists primarily on Instagram:

    Angie explained to me that Instagram perfectly suited her vision for The Shade Room: image-centric and interactive. For her purposes, Instagram was the equivalent of WordPress. When she started...

    Google’s underlying strategy

    by Rian van der Merwe
    Apr 16, 2015
    Benedict Evans wrote a characteristically brilliant analysis in What does Google need on mobile? Here’s a taste of his conclusion about Google’s challenge going forward:

    The key change in all of this, I think, is that Google has gone from a world of almost perfect clarity—a text search box, a web-link index, a middle-class family’s home—to one of perfect complexity—every possible kind of user, device, access and data type. It’s gone from a firehose to a rain storm. But on the other...

    Problems & Solutions: Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search

    dannysullivan
    by dannysullivan
    Apr 15, 2015
    After years of investigation, we finally have a formal EU antitrust complaint against Google in search. It’s narrow — all about shopping search. Here’s a look at the specific charges and what they might mean for the search engine.

    The EU is issuing a “Statement Of Objections” to Google outlining its concerns, where it will back these up with what will be pages and pages of evidence. The public won’t have access to this, but there’s an excellent change it will leak. Until then, all the...

    Google: What Is Real Time Versus What Is Manually Pushed With Penguin & Links

    rustybrick
    by rustybrick
    Apr 15, 2015
    As you know, there has been a lot of contradictory statements from Google around how Penguin and Panda are run, is it real time, is it manual, how long does it take...

    Split code bases and team ownership

    by Rian van der Merwe
    Apr 14, 2015
    Marty Cagan continues his excellent product autonomy series by discussing what happens when teams get large enough to split up their code bases. In Autonomy vs. Ownership he describes his preferred way of dealing with the situation where a team needs a change in a different codebase to get one of their features implemented:

    The alternative model is informally known as the “open source” model although to be clear this is not about open sourcing your code, it’s just called that because...

    How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House

    dannysullivan
    by dannysullivan
    Apr 14, 2015
    Does the name Bryan Seely ring a bell? He’s the guy last year who managed to create fake listings for the US Secret Service and the FBI in Google Maps that some people fell for. Seely did it to demonstrate a weakness with Google Maps, one that still exists and allowed him to recently make another fake listing — this time putting Edward Snowden in the White House.



    Google Maps Shows Edward Snowden In The White House is our Marketing Land story from yesterday that explains how the...

    Blogging with Pinboard

    by Rian van der Merwe
    Apr 14, 2015
    I’m a long-time Pinboard fan, and from the moment I became a paid user I couldn’t shake the feeling that it is one of the most underrated services out there. It’s basically the center of my personal internet. I have years of articles tagged and cached, and available immediately whenever I need to remember something. For me, it represents the best of what technology has to offer as an “external brain”1.

    But it’s even more powerful than that. I recently started wondering if Pinboard could...

    Google: It Sucks We Provide Contradictory Information On Penguin & Panda Updates

    rustybrick
    by rustybrick
    Apr 14, 2015
    A month ago, Google told us they would provide clarity over Panda updates since we were not sure if Google's contradictory statements around Panda running in real time versus not running since October...