Industry News

Catch up on interesting new discussion and industry news.

    Google For Webmasters: It's Only Going To Get Worse, Not Better

    rustybrick
    by rustybrick
    Jul 14, 2014
    The SEO space is very negative these days, not many smiles unless you work at large brands. A WebmasterWorld thread has a common topic come up, the topic of us being corkscrews and how the answers will dominate and weed out the source of the content, leaving us with nothing left...

    Does SEO Boil Down to Site Crawlability and Content Quality? - Whiteboard Friday

    Jul 10, 2014
    For reference, here's a still of this week's whiteboard!

    Video Transcription

    Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm going to try and tackle a question that, if you're in the SEO world, you probably have heard many, many times from those outside of the SEO world.

    I thought a recent question on Quora phrased it perfectly. This...

    Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten

    dannysullivan
    by dannysullivan
    Jul 10, 2014
    David Drummond

    Writing today in the Guardian, Google’s chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU’s new Right To Be Forgotten mandate as well as the difficulties in implementing the law, including naming some criteria where removals are less likely to happen. Some Links Restored; Removal Process “Work In Progress”

    From his opinion piece, about the restoration of some removals last week, Drummond wrote: Only two months in...

    Google Updates Quality Rating Guidelines - EAT

    rustybrick
    by rustybrick
    Jul 10, 2014
    Jennifer Slegg reports that Google has completely revamped the Google Quality Rating Guidelines, which is used for Google contractors to manually review search results and send that feedback to Google's team to improve the overall algorithm...

    Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google

    dannysullivan
    by dannysullivan
    Jul 9, 2014
    Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds.

    Leaked Documents Show How Yelp Thinks It’s Getting Screwed By Google is the story over at TechCrunch out today with the study. I’ve taken my own headline from that to do this contrarian view.

    Let me say from the start...

    Google’s EU Censorship Removes Links For More Than Just Names On Their Own

    dannysullivan
    by dannysullivan
    Jul 9, 2014
    It turns out that those in the European Union asking Google to “forget” links they don’t like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone.

    Until now, it wasn’t clear that Google was removing links for more than just names on their own. But the company has confirmed to me that this is the situation. Filtering For More Than Just The Name

    To understand, let’s...

    Data and design

    by Rian van der Merwe
    Jul 9, 2014
    Cennydd Bowles writes about data-led design vs. idea-led design in Ideas and/or data:

    Product design that’s driven entirely by data is horrible. It leads us down a familiar path: the 41 shades of blue, the death by 1000 cuts, the button whose only purpose is to make a metric arc upward. It’s soul-destroying for a designer. But its moderate counterpart, data-informed product design, is fine. It reduces risk, and encourages confidence and accountability.

    Product design driven...

    SEO: Harder To Know If Human Error Caused Ranking Issues Vs Algorithms

    rustybrick
    by rustybrick
    Jul 9, 2014
    When it comes to ranking issues in Google, there are two main reasons why your rankings can drop. The first is you made a technical mistake on your own site...

    Human curation vs. algorithmic recommendations

    by Rian van der Merwe
    Jul 7, 2014
    Conor Friedersdorf talks about the differences between recommendations provided by people and algorithms in Would You Rather Get Tips from an Expert or an Algorithm?

    The Amazon.com algorithm is very good at using what you’ve just bought to recommend things that you’ll want to buy, [David Weinberger, a senior researcher at the Berkman Center for Internet and Society] observed, but it can be hard to tell why. Perhaps you’ll be attracted to the content of the recommendation — or perhaps...

    Google Update: June 28th & July 5th?

    rustybrick
    by rustybrick
    Jul 7, 2014
    I may have missed a small Google update, unconfirmed update, that happened on June 27th/28th and there may have been an update this weekend on July 5th...