Industry News

Catch up on interesting new discussion and industry news.

    Would Google Release A Penguin Update In The Summer? It's Been 10 Months!

    rustybrick
    by rustybrick
    Jul 28, 2014
    It has been exactly 297 days since the last official Penguin update, Penguin 2.1, which was on October 4th. That means it has almost been 10 months since the last update.
    10 months of waiting for those hit hard by the Penguin algorithm. 10 months of having a fraction of their normal traffic and hoping Google...

    Google Pigeon Update: Was It A Major Update?

    rustybrick
    by rustybrick
    Jul 28, 2014
    On Friday we reported on the largest local search algorithm update we've seen from Google in ages. It seems from our early review of the reaction of the SEO/webmaster community that this update was indeed very large...

    How Knowledge Base Entities can be Used in Searches

    by Bill Slawski
    Jul 27, 2014
    When Google crawls the Web to collect information about objects or entities, it also collects facts about those entities. These facts are separated into different categories or attributes associated with those entities. For example, a book may have...

    The future of work is not jobs

    by Rian van der Merwe
    Jul 27, 2014
    A couple of articles about work and technology caught my eye this week. First, Claire Cain Miller describes how Technology, Aided by Recession, Is Polarizing the Work World:

    [A new working paper from the National Bureau of Economic Research], which analyzed data from the Current Population Survey from 1976 to 2012, illustrates that the recession had a disproportionately large effect on routine jobs, and greatly sped up their loss. That is probably because even if a new technology is...

    Graphic design is still a thing

    by Rian van der Merwe
    Jul 25, 2014
    Trevor Connolly breaks down the myth that the Post-PSD Era means that graphic designers will soon be out of a job if they don’t learn to code. From The Post PSD Era doesn’t want to kill designers:

    Designers are more important in today’s digital world than ever. You are still responsible for creating flexible design systems and finding the styles that will connect with the user. Now you just have to do it faster. By ditching the PSD and streamlining the design process, you aren’t just...

    No pen could ever suggest

    by Rian van der Merwe
    Jul 25, 2014
    Clive Thompson’s “I can’t even” is easily my favorite essay of the week. Clive goes back 100 years and finds an author that excelled at… well, I’ll let him tell you:

    It must be said: Lovecraft is not a great literary stylist. His prose is good, but not great.

    The one exception? This linguistic subgenre—the craft of finding new ways to say that he can’t say something. When Lovecraft does describe a monster straightforwardly, he often stumbles, defaulting to pretty journeyman...

    A history of autocorrect

    by Rian van der Merwe
    Jul 25, 2014
    Gideon Lewis-Kraus discusses The Fasinatng … Frustrating … Fascinating History of Autocorrect. Turns out there’s more to it than meets the eye:

    A handful of factors are taken into account to weight the variables: keyboard proximity, phonetic similarity, linguistic context. But it’s essentially a big popularity contest. A Microsoft engineer showed me a slide where somebody was trying to search for the long-named Austrian action star who became governor of California. Schwarzenegger, he...

    Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes

    rustybrick
    by rustybrick
    Jul 25, 2014
    Last night, Google pushed out a new and major local search ranking algorithm change. Where Google provided details for me on this update. This is not really a spam change but more of a fundamental change to the local search ranking algorithm.

    Google Hypocrisy: Keyword Rich & User Friendly Links Should Die

    rustybrick
    by rustybrick
    Jul 25, 2014
    Back in the days before Google, online usability folks were all about making user friendly hyperlinks that communicated to the user what the link was about and what to expect when they clicked it. That means...

    How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

    Jul 24, 2014
    By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!



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