Industry News
Catch up on interesting new discussion and industry news.
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Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday
Mar 19, 2015
When writing headlines and title tags, we're often conflicted in what we're trying to say and (more to the point) how we're trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher's intent? We'd like all three, but a headline that achieves them all is incredibly difficult to write....
[Fundamentos de un sitio web móvil para PYMEs] 2. Pantallas y plugins: el atributo "viewport", zo...
Mar 19, 2015
2. Pantallas y plugins: el atributo "viewport", zoom, y plugins* Únete a nosotros en una serie de 4 videos sobre cómo crear sitios adaptados a...
[Basics of a mobile website for SMBs] 2. Bring it in: Viewports, zoom and plugins
Mar 19, 2015
2. Bring it in: Viewports, zoom and plugins* Join us for a 4-part web series on making great mobile sites for your small and medium businesses....
Google’s Knowledge Cards
by Bill Slawski
Mar 18, 2015
Mar 18, 2015
In the Google patent “Providing Knowledge Panels With Search Results” is a reference to an earlier Google patent filing describing Knowledge Cards in depth. The patent provision is titled, “Apparatus and Method for Supplying Search Results with a...
Leadership is about support, execution, and evolution
by Rian van der Merwe
Mar 18, 2015
Mar 18, 2015
Jessica McKellar gives some fantastic career, management, and leadership advice in This Is What Impactful Engineering Leadership Looks Like. The interview goes into detail on three main areas:
“When engineering management is done right, you’re focusing on three big things,” she says. “You’re directly supporting the people on your team; you’re managing execution and coordination across teams; and you’re stepping back to observe and evolve the broader organization and its processes as...
“When engineering management is done right, you’re focusing on three big things,” she says. “You’re directly supporting the people on your team; you’re managing execution and coordination across teams; and you’re stepping back to observe and evolve the broader organization and its processes as...
Our obsession with data
by Rian van der Merwe
Mar 18, 2015
Mar 18, 2015
Virginia Heffernan’s A Sucker Is Optimized Every Minute is a deeply cynical, extremely funny rant on our obsession with data:
These days, optimizers of squeeze pages, drawing lessons as much from the labcoats at Optimizely as from the big daddies at Google, recommend creating a three-to-10 minute video that’s introduced by a “magnetic headline” (“Find the Perfect Lampshade for Any Lamp”) and quickly chase it with an “information gap” like “You’re Not Going to Believe the Trick I Use...
These days, optimizers of squeeze pages, drawing lessons as much from the labcoats at Optimizely as from the big daddies at Google, recommend creating a three-to-10 minute video that’s introduced by a “magnetic headline” (“Find the Perfect Lampshade for Any Lamp”) and quickly chase it with an “information gap” like “You’re Not Going to Believe the Trick I Use...
How Significant Will Google's Mobile Friendly Algorithm Be? Unknown.
The Google Mobile Friendly algorithm is coming soon, ready or not, we all know that. But how "significant" will this be for the mobile search results exactly? We know Google said it will be more visible than Panda or Penguin - they said that yesterday.
But Google won't say exactly how significant...
But Google won't say exactly how significant...
Google Doorway Pages Algorithm & Guidelines Updated
Google announced they have updated their ranking algorithm to detect a larger and better set of doorway pages and thus wipe them out of the search results, as to improve search quality within Google's search results...
How smartphones affect human thought
by Rian van der Merwe
Mar 16, 2015
Mar 16, 2015
In How do Smartphones Affect Human Thought? Jenny Davis addresses the recent research behind the “Smartphones are Making Us Stupid” narrative:
[The research] hypothesis implies (though does not state) a research question: How does smartphone usage affect cognitive processes? This is an important question, but one the research was never prepared to answer thoughtfully. Rather, the authors recast this question as a prediction, embedded in a host of assumptions which privilege unmediated...
[The research] hypothesis implies (though does not state) a research question: How does smartphone usage affect cognitive processes? This is an important question, but one the research was never prepared to answer thoughtfully. Rather, the authors recast this question as a prediction, embedded in a host of assumptions which privilege unmediated...
Google's Mobile Friendly Ranking Algorithm Already Live For Android Apps
Everyone is talking about the upcoming mobile friendly ranking factor coming up on April 21st for the mobile search results - but what is live already today as a ranking factor in Google mobile search is App Ranking...
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