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Industry News

Catch up on interesting new discussion and industry news.

    There’s no Google Search widget for the iOS 10 Search screen: why that matters

    dannysullivan
    by dannysullivan
    Sep 16, 2016
    iOS 10 has made widgets much more noticeable than in past releases. That’s an opportunity for Google to regain some search attention in Apple’s mobile operating system. However, Google’s still not taking advantage of this. No Google Search for the iOS Search screen?

    Widgets — think of them as mini-applications that you don’t have to open to interact with — aren’t new to iOS. They’ve been around since iOS 8 was released in 2014. But with iOS 10 out this week, they’ve gained a new...

    How To Support Data with Real-Life Interviews - Whiteboard Friday

    Sep 15, 2016
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hi, Moz fans. I'm Rebekah Cancino. I'm a partner at Onward, and I lead content strategy and user experience design. Today I'm here to talk to you about how to support the data you have, your keyword data, data around search intent, analytics with real life user interviews.

    So...

    Google Search Algorithm Update Chatter On Fire

    rustybrick
    by rustybrick
    Sep 15, 2016
    Something is going on and it is getting bigger and bigger as time goes on. On September 2nd we reported significant changes in the Google search results...

    Even More Google Algorithm & Ranking Update Chatter

    rustybrick
    by rustybrick
    Sep 13, 2016
    A week ago Friday, September 2nd, we reported on a Google algorithm update, which turned out to be seen by the vast majority of SEOs and webmasters out there. Now I am seeing some more early chatter...

    Are You Using Google’s New Automated Assistant?

    by Bill Slawski
    Sep 10, 2016
    In the Google Analytics Blog on September 2, was an article that site owners shouldn’t miss. If you did, you should go check it out. The post is Explore important insights from your data — automatically.

    I have access to a number of Google...

    Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore - Whiteboard Friday

    Sep 8, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about some of the weird and crazy myths that have popped up around link building. We've actually been seeing them in the comments of some of our blog posts and Whiteboard Fridays and Q&A....

    Google To Penalize Widget Links Tactics

    rustybrick
    by rustybrick
    Sep 8, 2016
    Google announced early this morning that they are reminding webmasters to not try to use widget links as a link building strategy...

    How many days has it been since the last Google Penguin Update?

    dannysullivan
    by dannysullivan
    Sep 6, 2016
    The Google Penguin Update is a filter designed to help Google combat severe forms of spam in its search results. This page tells you how long it has been since the last Penguin Update, which is helpful for those hoping to escape the penalty.

    Penguin operates on a periodic basis. When it happens, it catches and penalizes a set of sites. It also releases some sites previously caught, if they’ve reformed themselves in a way that Google likes.

    During the time between updates, any sites...

    Google: The Weekend Update Was Not Penguin 4.0

    rustybrick
    by rustybrick
    Sep 6, 2016
    Google's John Mueller said a few minutes ago on YouTube Live around 5 minutes into the video that the weekend update rumors are not Penguin related. So he said you can "rule out" Penguin in terms of saying the Penguin algorithm was updated this weekend...

    Easy features can be very expensive

    by Rian van der Merwe
    Sep 2, 2016
    James Gill has a good overview of How bad features are born:

    Most importantly, does this feature deserve to exist? Why are you working on it?

    If you’re embarking on a new feature primarily because you’ve seen a competitor release something similar, then you probably haven’t thoroughly considered or even identified the problem you’re trying to solve. If you’re jumping into a new feature because it seems like “it wouldn’t be too hard to do” that’s great, but does it actually...