Industry News

Catch up on interesting new discussion and industry news.

    Bing: You Can Have Up To 125 Trillion URLs In Sitemaps

    rustybrick
    by rustybrick
    Jun 11, 2014
    Fabrice Canel, the Principal Program Manager of the Bing Index Generation team, posted their Sitemaps best practices guide for large web sites.

    Bing says they can support up to 125 trillion links through multiple XML sitemap files...

    An abundance of digital flotsam

    by Rian van der Merwe
    Jun 10, 2014
    Jessica Pressler wrote an article called “Let’s, Like, Demolish Laundry”, and it’s a wickedly funny (and, unfortunately, very accurate) look at the tech world’s obsession with solving First World problems:

    We are living in a time of Great Change, and also a time of Not-So-Great Change. The tidal wave of innovation that has swept out from Silicon Valley, transforming the way we communicate, read, shop, and travel, has carried along with it an epic shit-ton of digital flotsam. Looking...

    What motivates us

    by Rian van der Merwe
    Jun 9, 2014
    Managers, take note:

    Employees are vastly more satisfied and productive, it turns out, when four of their core needs are met: physical, through opportunities to regularly renew and recharge at work; emotional, by feeling valued and appreciated for their contributions; mental, when they have the opportunity to focus in an absorbed way on their most important tasks and define when and where they get their work done; and spiritual, by doing more of what they do best and enjoy most, and by...

    Google: We've Massively Updated Our Site Move Help Documentation

    rustybrick
    by rustybrick
    Jun 9, 2014
    Later on Friday, Google announced that they've updated their site move guidelines and documentation.

    Pierre Far...

    Redirecting Google Mobile Users To Your Home Page? Watch Out!

    rustybrick
    by rustybrick
    Jun 6, 2014
    Google announced that if you are redirecting your mobile users from a specific landing page listed in Google to your mobile home page, then you need to watch out...

    Finding Entity Names in Google’s Knowledge Graph

    by Bill Slawski
    Jun 5, 2014
    Most of us searchers and site owners and search engine optimizers are familiar with Google’s Link Graph, and how Google uses the connections between websites to help in ranking pages on the Web. In part, Google looks at the relevance of the content...

    Targeting Your Audience Earlier in the Buying Process - Whiteboard Friday

    Jun 5, 2014
    Here's a still of this week's whiteboard:

    Video transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I'm going to talk a little about targeting your customers and your potential audience earlier in their buying process.

    So you're probably familiar and have seen diagrams, maybe even from marketing class if you went to marketing class, about the...

    16% Claim Recovery After Google's Panda 4.0 Update

    rustybrick
    by rustybrick
    Jun 5, 2014
    On May 20th, Google began rolling out Panda 4.0 and shortly after we asked you to take our Panda poll. Thousands of you did and I wanted to share the results.

    I asked, How Did Google Panda 4...

    How Google Might Identify Synonyms for Entities Using Anchor Text

    by Bill Slawski
    Jun 4, 2014
    When Google indexes the Web, it’s often been convenient to think about the search engine running two different methods or approaches that seem to run in parallel. One of those involves the crawling and indexing and ranking of pages on the web (and...

    The most common SEO mistake

    Jun 4, 2014
    Matt Cutts talks about a common SEO mistake. More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog:...