Industry News

On June 24th, all the tools tracking Google's search fluctuations began lighting up. MozCast, SearchMetrics, SERPS.com all went nuts. Algoroo seemed calm, which is interesting...

Infographics are (still) popular. Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered.

The response is generally full of stammering as they grope for an answer. Rarely do I get specifics. Even when I do they say things like 'that infographic about craft beer'. When I ask where the infographic came from? Crickets.

Can you name the brands associated with infographics? The brands that come up most often are Mint and OK Cupid....

Yesterday, Google announced they've updated their AdWords auction explanatory video after almost five years. Both videos, the original and the new one, are by Hal Varian...

Two articles on the color yellow caught my eye this week.

The first is Object of Interest: The Yellow Card — Rob Walker’s history of the yellow card as it’s used in soccer. In a 1966 World Cup game a referee apparently failed to adequately communicate a penalty warning, which resulted in the birth of the card:

As objects go, it doesn’t look like much. It’s, you know, a yellow card. But when theatrically brandished by an official, almost literally in the face of a player who has done...

Ian Bogost wrote a pretty controversial viewpoint on the Net Neutrality fight. He asks, What Do We Save When We Save the Internet? In short, he thinks it might be time to blow the whole thing up and start over, because we haven’t been very responsible with it:

Another day’s work lost to the vapors of reloads, updates, clicks, and comments. Realizing that you are hyperemployed by the cloud, that you are its unpaid intern. Wondering what you’d have accomplished if you had done anything else...

Yesterday we covered some SEO theories around blocking JavaScript & CSS triggering Panda 4.0 issues. I didn't honestly believe there was a relation, based on the example provided and very few other sites reporting the same effects but now we have a response from a Googler...

Many of the tracking tools show signs of a possible Google update on Saturday, June 21st, the first day of summer. But truth is, there is very little chatter in the discussion forums.
I've seen one thread at BlackHatWorld about maybe SAPE links getting hit again or maybe Payday loan really rolling out this time? And I saw a post...

Yesterday, a Mozzer shared this video with the company over an allstaff thread. I started watching, as I usually do, thinking that 1-2 minutes into the video I’d give up and get back to my email. Wrong. For 19 minutes and 5 seconds, I was captivated. The video isn’t lovely or beautifully done, but it is fascinating, and it told a story with which I was unfamiliar (about a game designer named Phil Fish) with lessons remarkably applicable to the world of marketing.

If you’re A) in marketing,...

German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google’s revenue related to them being listed.

The news comes from Jeff Jarvis, who writes that a group representing about half the major news publishers in Germany have a started an arbitration process demanding that Google pay 11% of revenue related to listing links to...