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Industry News

Catch up on interesting new discussion and industry news.

    Breaking the SEO Rules: When Not to Follow Best Practices - Whiteboard Friday

    May 29, 2014
    Best practices are set in place to guide us toward success in most situations. Not all situations. In today's Whiteboard Friday, Cyrus shows us several instances in which it's actually best to break the rules and throw those best practices out the window.



    For reference, here's a still of this week's whiteboard!

    Video Transcription

    Howdy Moz fans. Welcome to another...

    Turning ourselves into memes

    by Rian van der Merwe
    May 29, 2014
    Rob Horning’s Me Meme is not an easy read, but it’s worth the investment. He doesn’t waste time with a fluffy intro, he just jumps straight in:

    With social media, the compelling opportunities for self-expression outstrip the supply of things we have to confidently say about ourselves. The demand for self-expression overwhelms what we might dredge up from “inside.” So the “self” being expressed has to be posited elsewhere: We start to borrow from the network, from imagined future selves,...

    The stress of collaboration software

    by Rian van der Merwe
    May 29, 2014
    Jason Green writes about The Promise, Progress, And Pain Of Collaboration Software:

    Given the explosion of communication, conversations can take place simultaneously over several competing channels, creating confusion and inefficiency by requiring multiple changes in context. In addition, the ability to access prior content easily and seamlessly across all these communication channels becomes more challenging.

    Between email, Trello, Slack, and InVision, we’re definitely feeling this...

    Google: In 2009 We Selected Only One Of Your Anchor Text When...

    rustybrick
    by rustybrick
    May 29, 2014
    Back in 2008, Moz published a report claiming the first anchor text counts - meaning, if you have a web page that has two or more links going to the same page, but the anchor text of those links differ...

    What happens when one page has two links to the same URL?

    May 28, 2014
    What impact would two links on a page pointing to the same target, each using different anchor text, have on the flow of PageRank? Damien, London...

    Google May Be Pushing Out A New Update: Possibly Penguin?

    rustybrick
    by rustybrick
    May 28, 2014
    I am seeing very early signs of another possible Google update both based on chatter at the WebmasterWorld and in other forums and social media spaces. I am also getting private data shared with me by those who are tracking this closely...

    The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests

    dannysullivan
    by dannysullivan
    May 28, 2014
    How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing.

    Every month for ages, it seems the same. comScore releases a “U.S. Search Engine Rankings” report that shows Google with around two-thirds of the market. That suggests to some that publishers should get two-thirds of their...

    Google Webmaster Tools Adds Block Resources Debug With Fetch & Render

    rustybrick
    by rustybrick
    May 28, 2014
    As expected, Google has introduced a new tool to help webmaster determine what JavaScript, CSS, and other resources they are blocking from GoogleBot's crawl...

    The web’s Eternal September

    by Rian van der Merwe
    May 27, 2014
    Jason Kottke in The revenge of the nerds:

    On the very public stage of the web, the nerds of the world finally had something to offer the world that was cool and useful and even lucrative. The web has since been overrun by marketers, money, and big business, but for a brief time, the nerds of the world had millions of people gathered around them, boggling at their skill with this seemingly infinite medium.

    There’s been a lot of talk about the web we lost in recent months. It’s now gone...

    eBay Slapped By Google: But Was It Algorithmic Or Manual?

    rustybrick
    by rustybrick
    May 27, 2014
    As you know, Google released Panda 4.0 last week today and a bunch of sites dropped like rocks, including eBay.

    In fact, here is an updated SearchMetrics chart of the drop, it is a 78% loss in search visibility...