Industry News

Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to "To help businesses succeed across all three eras of the human, LLM, and agentic web," Microsoft wrote.

Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.

Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google says when it comes to SEO...

Google's John Mueller said the other day that "SEO is not belief-based, nobody knows everything, and it changes over time." Super true, I've been covering SEO changes over the years and I spot this all the time.

Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work & still do ok." Meaning, you can mess up on several SEO things and still do well with search rankings.

Google is reportedly showing shopping ads in the free listing grid in the Google Shopping tab. Previously, Google was better at showing more free listings but that seems to have changed.

Google Search Console seems to have a bug with the performance report, specific to the jobs listing and jobs search appearance filter. The report is showing zero impressions and clicks since the 16th of this month.

Several months after Google launched the Read more links within the Google search results snippets, Google decided to post some best practices how Read more links work. These should help you encourage Google to show the read more links and thus help increase click-through rates from Google Search.