Industry News

Google added a very useful feature to the Google Search Console Insights report named query groups. It does what it is named, it groups similar queries together as one, so you can see how your site is performing for that specific topic, instead of individual queries.

Google has expanded access to the Google Business Profiles' what's happening feature to multi-location restaurants and bars in the United States, the United Kingdom, Canada, Australia, and New Zealand. When it launched in May it was only available for single-location restaurants.

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface.

Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under Click Type.

Google's John Mueller was asked what is the best CMS, content management system, is for SEO and ranking well on Google Search. John replied that all the modern CMS platforms are fine and there are no big differences, SEO-wise, between any of them.

Some tough love here about what it means to have “executive presence”.

When someone tells you that you need more business sense, or that you’re not ready for more scope, or that you need to level up, this is typically what they’re trying to communicate. That you’re more concerned with how work happens than with what work should happen in the first place.

Source: The price of admission →

A great list of things to keep in mind when communicating via writing. The article is focused on “managing up” but these principles are relevant in a much broader context as well.

What questions does your manager usually ask? Answer those questions yourself. If you take anything away from this article, make it this. Every manager has their own idiosyncrasies, worldview, values, etc. That’s why the best thing to do is to pattern match. Consider what they’ve asked you in the past, when...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google local reviews are disappearing...

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under campaign settings.

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conversion value," Google wrote.