Industry News

Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search bar. Google always placed the AI Mode tab at the first spot on the left, but now it is testing making it stand out even more with an icon and this divider.

Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings. So when you click on a product, there is a new section named Ask Anything In AI Mode.

Here is a recap of what happened in the search forums today...

Google has rolled out an update to the Google Business Profiles Google Posts creation tool. We covered Google testing these changes earlier but now it is officially live as of late Friday.

Did you know that Google can show AI Overviews within AI Overviews. We've seen AI Overviews in people also ask, we've also seen AI Mode in people also ask. But to show AI Overviews within an AI Overview, seems a bit redundant.

Gary Illyes said that despite what people are saying, he did not confirm Google uses MUVERA - Multi-Vector Retrieval via Fixed Dimensional Encodings. He said that Google might use something like it in Google Search but he did not confirm that Google actually uses it today in Google Search.

Navah Hopkins, the Microsoft Ads Liaison, posted about new updates released to the Microsoft Advertising Audience Planner. Hopkins said her favorite feature of this tool is that it can tell you if you "have an unwinnable math problem."

It looks like Google Search is indexing and also ranking Google Maps search results pages for some [near me] types of queries. Google is listing these Google Maps search results directly in the Google search results.

Similar to the AI Audio overviews in Google Search, Google is testing "AI Catch Up." These give you summaries of the highlights from the latest game you Googled to get the score and other highlights.

Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.