Industry News
Catch up on interesting new discussion and industry news.
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Apple Business Connect Supports UTM Parameters For Action Links
Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on clicks from Apple Maps to your business and the subsequent conversions.
Google Ads API Version 21 Now Available
Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.
Bing Search Tests Moving Search Tools By Search Box
Microsoft is testing moving the search tools links that is typically below the search box, to above the search box. At least I think that is where Bing places those search tools.
Google AI Mode Button Now In Search App
Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don't use the Google app all that often.
Bing Webmaster Tools Performance Report Adds List By Device & Country
Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for "device" and for "country," which was added to the existing "keywords" and "pages" options.
Daily Search Forum Recap: August 6, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search rankings are shaking up again, after a day or so of cooling...
Google Search rankings are shaking up again, after a day or so of cooling...
Google Search Ranking Volatility Calmed For Just A Second & Heated Again
I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike again the following day.
Google Search Rolling Out Sticky Search Bar As You Scroll
Google seems to be rolling out a sticky search bar, so as you scroll down the page, the scroll bar sticks to the top. Google actually made this official in 2018, but then eventually stopped and now it seems to be back.
Google Ads Updates EU Political Content Policy For September 2025
Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025.
Google Ads On If Negative Keywords Train Smart Bidding
Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.
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