Industry News
Catch up on interesting new discussion and industry news.
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SEOs Debate Google's Ethics & Morals
Five days ago I reported on a post where a personality in our industry questions the ethics and morals of Google after he posted the private conversation he had with Google's Matt Cutts while at SMX West.
I am not going to go into what he said here, you can read it on
I am not going to go into what he said here, you can read it on
Product lies and false realities
In The Surprisingly Large Cost of Telling Small Lies Rebekah Campbell looks at the problem with lying in the context of entrepreneurship and creating products:
Peter maintains that telling lies is the No. 1 reason entrepreneurs fail. Not because telling lies makes you a bad person but because the act of lying plucks you from the present, preventing you from facing what is really going on in your world. Every time you overreport a metric, underreport a cost, are less than honest with a...
Peter maintains that telling lies is the No. 1 reason entrepreneurs fail. Not because telling lies makes you a bad person but because the act of lying plucks you from the present, preventing you from facing what is really going on in your world. Every time you overreport a metric, underreport a cost, are less than honest with a...
Product managers and difficult decisions
Steven Sinofsky wrote some excellent advice for product managers in his post Shipping is a Feature: Some Guiding Principles for People Who Build Things. I especially like this part:
A decision means to not do something, and to achieve clarity in your design. The classic way this used to come up (and still does) is the inevitable “make it an option”. You can’t decide should a new mouse wheel scroll or zoom? Should there be conversation view or inbox view? Should you AutoCorrect or not? Go...
A decision means to not do something, and to achieve clarity in your design. The classic way this used to come up (and still does) is the inevitable “make it an option”. You can’t decide should a new mouse wheel scroll or zoom? Should there be conversation view or inbox view? Should you AutoCorrect or not? Go...
After Killing SES, Incisive Media Seems To Think “OMG” & Tries To Bring It Back
Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. The Rise & Fall Of SES
Conflict of interest time. My company, Third Door Media, competes with Incisive in the event space. For those who don’t know, I’m the guy who programmed the...
Conflict of interest time. My company, Third Door Media, competes with Incisive in the event space. For those who don’t know, I’m the guy who programmed the...
Google Inorganic Links For "DoFollow" Links
Google's Eric Kuan from the Google spam team posted a response to one webmaster who said a competitor is spamming them with bad links and asked Google to provide examples of some bad links.
Eric did so in the Google Webmaster Help thread by showing a few links...
Eric did so in the Google Webmaster Help thread by showing a few links...
How Google Knows What Sites You Control And Why it Matters - Whiteboard Friday
Google obviously looks at a great many factors in determining site rankings, but what do they know about us as administrators of our sites, and how do they use that information? In today's Whiteboard Friday, Cyrus talks about some of the actions that Google takes based on information it can see, offering advice on how you can see the inherent benefits and avoid the pitfalls.
For...
For...
Is Google Ethical & Moral For Penalizing Webmasters? One SEO & Ethics PhD Says Absolutely Not.
Josh Bachynski is a name many folks who are involved in the SEO community, attend the conferences, are on Twitter or the forums...
Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected
For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias search result rankings. I recently observed several examples of this via some industry colleagues (that, unfortunately, I cannot share publicly), and thought, “what the heck, let’s give it a spin.” On April 30th, at 6:03pm Pacific, I performed the following query:
A blog post I’d published last week ranked number 7 in Google US results...
A blog post I’d published last week ranked number 7 in Google US results...
The importance of content in the body of a page
A quick reminder from Matt Cutts on the importance of content in the body of a page. More videos: http://www.youtube.com/GoogleWebmasterHelp...
Google AdSense Fraud Leak Seems Fake, Publishers Doubt It & Matt Cutts Calls B.S.
Last night, some anonymous person claiming to have worked in the Google AdSense department for "several years" posted a story named "Google AdSense Leak." In where he describes...
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