Industry News

Catch up on interesting new discussion and industry news.

    10 Tactics to Improve Blog Readership - Whiteboard Friday

    May 8, 2014
    If you're looking to increase traffic to your blog, there are many tactics that can significantly boost your progress. In today's Whiteboard Friday, Rand lays a roadmap for the journey, offering 10 of the best tactics for you to keep in mind along the way.

    For reference, here's a still of this week's whiteboard!

    Video transcription

    Howdy, Moz fans and welcome to another...

    Software as collective language

    by Rian van der Merwe
    May 8, 2014
    Paul Ford’s The Great Works of Software is definitely going on my “Best of 2014″ list:

    The greatest works of software are not just code or programs, but social, expressive, human languages. They give us a shared set of norms and tools for expressing our ideas about words, or images, or software development. Great software gives us tremendous freedom, as long as we work within its boundaries.

    Seriously, read the whole thing…

    Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ

    rustybrick
    by rustybrick
    May 8, 2014
    It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help.
    It isn't good.
    It calls out two very large SEM companies ...

    Google Drops Amazon's Rich Snippets From Search Results

    rustybrick
    by rustybrick
    May 7, 2014
    Gabs at Cre8asite Forums noticed that just recently, Amazon has lost their rich snippets in the Google search results.

    About a year ago, Amazon had rich snippets even without them adding the rich snippet markups for product reviews...

    Google's Matt Cutts: Links Still Have Many Years Left In Them But...

    rustybrick
    by rustybrick
    May 6, 2014
    Matt Cutts, Google's face of search for webmasters, posted a future telling video yesterday on when and how Google may rely less on links in the future for ranking pages...

    Will backlinks lose their importance in ranking?

    May 5, 2014
    Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content, like others did. Updates like...

    May 2014 Google Webmaster Report

    rustybrick
    by rustybrick
    May 5, 2014
    April was another month chock full of Google webmaster and SEO tidbits. We also suspected at least two updates, FYI, there were some signs of a possible update on May 2nd, although that buzz died down quickly...

    SEOs Debate Google's Ethics & Morals

    rustybrick
    by rustybrick
    May 5, 2014
    Five days ago I reported on a post where a personality in our industry questions the ethics and morals of Google after he posted the private conversation he had with Google's Matt Cutts while at SMX West.

    I am not going to go into what he said here, you can read it on

    Product lies and false realities

    by Rian van der Merwe
    May 4, 2014
    In The Surprisingly Large Cost of Telling Small Lies Rebekah Campbell looks at the problem with lying in the context of entrepreneurship and creating products:

    Peter maintains that telling lies is the No. 1 reason entrepreneurs fail. Not because telling lies makes you a bad person but because the act of lying plucks you from the present, preventing you from facing what is really going on in your world. Every time you overreport a metric, underreport a cost, are less than honest with a...

    Product managers and difficult decisions

    by Rian van der Merwe
    May 4, 2014
    Steven Sinofsky wrote some excellent advice for product managers in his post Shipping is a Feature: Some Guiding Principles for People Who Build Things. I especially like this part:

    A decision means to not do something, and to achieve clarity in your design. The classic way this used to come up (and still does) is the inevitable “make it an option”. You can’t decide should a new mouse wheel scroll or zoom? Should there be conversation view or inbox view? Should you AutoCorrect or not? Go...