Industry News

Catch up on interesting new discussion and industry news.

    It’s ok to take a break from work email

    by Rian van der Merwe
    Apr 29, 2014
    We all know how destructive interruptions at work are, and how a constant pressure to always be online increases stress levels exponentially. The thing is, we can fix this problem. Clive Thompson asks Are You Checking Work Email in Bed? At the Dinner Table? On Vacation? and reports on a recent study to measure the effects of changing that behavior:

    [Harvard professor Leslie] Perlow suggested they carve out periods of “predictable time off”—evening and weekend periods where team members...

    Google's Matt Cutts: Anticipate The Query To Better Control Titles In Google

    rustybrick
    by rustybrick
    Apr 29, 2014
    Google's Matt Cutts posted a video explaining why and when Google may use something other than your title tag for the search results title snippet.

    Matt Cutts suggested that it is best for your to try to anticipate what the user will search for when crafting your title tags...

    How does Google choose titles for search results?

    Apr 28, 2014
    What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..)...

    The IRS Penalizes Bing?

    rustybrick
    by rustybrick
    Apr 28, 2014
    Carl Malamud, a well respected technologist, author, and public domain advocate posted on Twitter that Bing's spider "got a timeout" by not playing nice with the IRS database. It seems that BingBot...

    Screens don’t have to melt our kids’ brains

    by Rian van der Merwe
    Apr 25, 2014
    Mat Honan’s Are Touchscreens Melting Your Kid’s Brain?1 set off the latest in what has become a recurring tech theme over the past few years:

    I’m perpetually distracted, staring into my hand, ignoring the people around me. Hit Refresh and get a reward, monkey. Feed the media and it will nourish you with @replies and Likes until you’re hungry and bleary and up way too late alone in bed, locked in the feedback loop. What will my daughter’s loop look like? I’m afraid to find out.

    This...

    The Greatest Misconception in Content Marketing - Whiteboard Friday

    Apr 24, 2014
    It's probably pretty clear to everyone that content marketing takes time, but there's a common misconception in just how much time. In today's Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening.

    For reference, here's a still of this week's whiteboard!

    Video transcription

    Howdy Moz fans, and welcome to...

    How can small sites become popular?

    Apr 23, 2014
    How can smaller sites with superior content ever rank over sites with superior traffic? It's a vicious circle: A regional or national...

    A Google Update Brewing?

    rustybrick
    by rustybrick
    Apr 23, 2014
    The ongoing WebmasterWorld thread has been pretty active with webmaster chatter since Sunday, when I went offline for two days.

    It also appears that the automated tracking tools are seeing nice spikes over the past couple of days including Mozcast...

    Google AdWords App Marketing, Estimated Total Conversions & More

    rustybrick
    by rustybrick
    Apr 23, 2014
    Google announced what they showcased at an event they hosted for 170 search marketing experts at the AdWords Performance Forum the other day...

    Schema.org Actions: What Is It?

    rustybrick
    by rustybrick
    Apr 22, 2014
    On Friday, I reported at Search Engine Land that Schema.org launched Actions, a new markup that describes actions that have taken place in the past [past actions] or could take place in the future [potential actions].

    Note, Schema...