Industry News

Catch up on interesting new discussion and industry news.

    Getting Branded Searches Right - Whiteboard Friday

    Apr 10, 2014
    Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don't just want to send everyone through our homepages; it's far better to send them to the page that best answers their query. In today's Whiteboard Friday, Rand covers four steps to be sure you're setting things up the right way.

    For reference, here's a still of this...

    Google AdWords Goes Not Provided: Referrer Data Gone For Paid Search Ads

    rustybrick
    by rustybrick
    Apr 10, 2014
    The rumors were true, Google has indeed went the not provided route for paid search ads, AdWords ads.

    Let me step back and explain what is happening, so you really understand it...

    Google's Matt Cutts: I Don't Know 10% Of Your SEO Questions

    rustybrick
    by rustybrick
    Apr 10, 2014
    Google's Matt Cutts said he has to research about 10% of the SEO questions he answers on those daily videos. I always find it interesting trying to understand how complex the algorithm is. So I always wonder how much one person can know about it. Now, of course, the SEO questions do not equal the algorithm, so I followed up and asked Matt how much of the algorithm was in his brain and he...

    What's your process for shooting videos?

    Apr 9, 2014

    Google AdWords To Go Not Provided Also?

    rustybrick
    by rustybrick
    Apr 9, 2014
    As you may have heard already via AJ Ghergich or my post referencing his on Search Engine Land - it seems incredibly likely that the changes coming to not provided via Google is that they will apply the same rule they have for organic referrer data to AdWords referrer data...

    Google's Matt Cutts: Not All Manual Actions Are Ranking Demotions

    rustybrick
    by rustybrick
    Apr 9, 2014
    Google issues lots of different manual actions or penalties on sites for various reasons. But not all those manual actions lead to a ranking demotion in Google.

    Google's Matt Cutts said this on Twitter that "not every manual action gives a ranking demotion...

    Matt Cutts: Google Penalizes Seven Link Networks In Japan

    rustybrick
    by rustybrick
    Apr 8, 2014
    Google's Matt Cutts announced on Twitter at 2:30am this morning that over the past few months, Google has taken action on seven link networks in Japan...

    Google's Matt Cutts: You've Got A Mild Case Of Penguin

    rustybrick
    by rustybrick
    Apr 8, 2014
    The Google Penguin algorithm has been taunting SEOs for a long time now, but did you know there are different degrees of Penguin?
    It is not that you are hit by the Penguin algorithm or not. You can be hit harder or softer depending on your links...

    How does Googlebot handle content loaded via AJAX?

    Apr 7, 2014

    Social Signals and SEO

    by AJ Kohn
    Apr 7, 2014
    Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic.

    So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to understand the math and real reason why social works. Social Signals Are Not Part Of The Algorithm



    No matter how much we want it, or how many times we think it would make sense, it's just...