Industry News

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When the Web is a series of tubes SEO experts are just the plumbers of it.

Just cleaning up and fixing things only gets you so far.

What about creative SEO practices everybody can implement beyond just fine tuning? Optimization is also about actively improving things.

 

Fixing things is the foundation

When you look at what some SEO practitioners do most of the time you may notice that the scope of tasks they work on is pretty limited. They are mostly fixing sites and links....

It looks like Google is now rolling out the mobile friendly labels globally and in all languages...

There are a few controversial ideas in Benjamin Sandofsky’s You Can’t Go Home Again, in which he basically says that Agile methodologies shouldn’t be used in mobile app development. I did find this perspective on QA interesting in our increasingly post-QA world:

Sit down with a software engineer from anywhere but the web, and ask them about QA. Tell a game developer you don’t need it, they’ll tell you you’re nuts. Maybe these agile people have been burned by bad QA, but a great QA team...

Dan Lockton’s As we may understand is unnecessarily long and rambling at times, but it’s still worth it for the very interesting views on the Internet of Things and designing for behavior change:

Many of the issues with the ‘behaviour change’ phenomenon can be characterised as deficiencies in inclusion: the extent to which people who are the ‘targets’ of the behaviour change are included in the design process for those ‘interventions’ (this terminology itself is inappropriate), and the...

Friday morning we reported more fluctuations around Penguin hit sites. Well, those changes seemed to have reverted themselves 24-hours later.

Let me give you the timeline I am working on and yes, I know some of you are sick of this...

SEO by the Sea started out as an idea that found its way into my head as I was watching sails bounce up and down, though a window, on the Chesapeake Bay. I’ve been looking at some different waters over the last week, thousands of miles away. These...

Honestly, I am shocked that we are seeing so many fluctuations, reversals and changes to Penguin hit sites. Today, there are more changes with sites impacted by the Google Penguin algorithm. Google has NOT confirmed any of this...

David Cancel has some interesting thoughts on how they split up product management and tech team responsibilities in How we transformed HubSpot into a Product Driven Company. I really liked this part about embedded designers:

While we kept the core technical team tight, they were bolstered by the presence of embedded product marketers and UX designers all fixed on the same problem and solution. Designers and UX researchers informed the product teams from the point of mockups, through...

I’ve been thinking about being recently. Being online, being at home, being at work, being in public, being in private. This year my family and I made some gigantic changes in our lives that I won’t bore you with, except to say that constant change and discomfort gave me a renewed appreciation for human frailty. In fact, I’ll go so far as to say that, for the first time, I feel like I truly understand these words by Thomas Kempis:

A true understanding and humble estimate of oneself is...