Industry News

Catch up on interesting new discussion and industry news.

    Microsoft’s Cortana Assistant Personalization Comes To Bing On The Web

    dannysullivan
    by dannysullivan
    Apr 16, 2014
    One of the most interesting things about Microsoft’s new Cortana search assistant has just gone live for those early adopters of it: integration with Bing’s search results. Cortana Personalization Comes To Bing

    Those using Cortana will now find “personalized cards” that will appear at the bottom of the Bing home page:



    Personalized information cards will also be integrated into Bing’s search results, when deemed relevant. For example, here’s how it looks for someone who has flight...

    70% Said Google's Penguin 2.1 Update Hurt them

    rustybrick
    by rustybrick
    Apr 16, 2014
    About six-months ago, Google unleashed a major update to Penguin, the Penguin 2.1 update.
    The earlier feedback from that update was that is was a big impact to webmasters and mostly SEOs who used links in an aggressive manner.
    So I posted a poll asking you how you did with the update...

    Surrender your eyes and ears!

    by Rian van der Merwe
    Apr 15, 2014
    Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit by taking a lease on our eyes and ears and nerves, we don’t really have any rights left.

    — Marshall McLuhan

    In other news, Google Glass is on sale today.

    Google: Test Us How You're Using The Webmaster Tools API

    rustybrick
    by rustybrick
    Apr 15, 2014
    Google's John Mueller posted on Google+ a question on how users, webmasters and developers are using the Google Webmaster Tools API.

    John wrote:

    I'd love to see more of how the Webmaster Tools API is being used...

    Audacity, courage, or madness?

    by Rian van der Merwe
    Apr 14, 2014
    John Maeda on The Great Discontent:

    I’ve never met anyone who is good at what they do creatively and is super-confident.

    Well, that’s a relief. Because I’m not feeling particularly confident right now. He goes on to say this:

    If you have audacity and take on a risk, it means you don’t know what you’re getting into; you’re walking through a door, into a dark room, with no idea what’s there. If you have courage, it means that you know exactly what’s behind that door; there’s...

    Does Google treat 404 and 410 status codes differently?

    Apr 14, 2014
    Does Google do anything different when encountering a 404 versus a 410? Blind Five Year Old, SF, CA Have a question? Ask it in our Webmaster Help...

    Google Panda Refresh Or Softer Panda Update?

    rustybrick
    by rustybrick
    Apr 14, 2014
    Let me start off by saying that I normally would wait another 24 hours before posting this because the chatter is so new, but I will be offline tomorrow and the day after and I am going with what I see now...

    Google AdWords Not Provided Still Hypocritical

    rustybrick
    by rustybrick
    Apr 11, 2014
    As you know, Google is now not passing referer data to AdWords advertisers log files, web servers and analytics packages. Hence, AdWords went Not Provided...

    Getting Branded Searches Right - Whiteboard Friday

    Apr 10, 2014
    Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don't just want to send everyone through our homepages; it's far better to send them to the page that best answers their query. In today's Whiteboard Friday, Rand covers four steps to be sure you're setting things up the right way.

    For reference, here's a still of this...

    Google AdWords Goes Not Provided: Referrer Data Gone For Paid Search Ads

    rustybrick
    by rustybrick
    Apr 10, 2014
    The rumors were true, Google has indeed went the not provided route for paid search ads, AdWords ads.

    Let me step back and explain what is happening, so you really understand it...