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Industry News

Catch up on interesting new discussion and industry news.

    Google Panda Update On September 5th

    rustybrick
    by rustybrick
    Sep 9, 2014
    On Friday, I saw dozens of threads in the Google Webmaster Help forums with people complaining about major traffic loses. But the automated tracking tools from Moz, SearchMetrics, Algoroo, SERPS.com and others didn't really show any signs...

    Google: Even After Algorithm Update, Your Rankings Changes May Not Be Immediately Visible

    rustybrick
    by rustybrick
    Sep 9, 2014
    In response to our story on Google confirming a Penguin refresh is needed to recover from Penguin, Google's John Mueller added more context to his answer in the Google Webmaster Help thread.
    In short, he made a few important points...

    What 11 technology books tell us about our moment

    by Rian van der Merwe
    Sep 8, 2014
    Monica Guzman spent the summer on a tech book binge. She read 11 technology books to get a sense of our current technological moment. In the short article How my summer tech book binge changed the way I think about tech she explains some of the things she learned:

    Tech serves us best when we create rather than consume. Where [Nicholas] Carr saw the worst of tech’s impact, Clive Thompson, in “Smarter Than You Think,” saw the best. One difference was that Carr — in arguing, for example,...

    [Sponsored post] Wearable Tech Hits the Road, the Waves and your Wardrobe

    by Rian van der Merwe
    Sep 8, 2014
    This post is sponsored by Rackspace Digital, the digital marketing infrastructure specialists.

    In recent months, wearable tech has shown signs of emerging maturity. Not only are wearable devices getting smarter and more powerful, they’re also becoming more practical and beautiful. As batteries and sensors continue to get smaller, and with Google releasing the Android Wear operating system back in March, a slew of new wearables will hit the market before the end of the year. Smart watches,...

    Why (& How) Your Non-Search Marketing Colleagues Should Attend SMX East

    dannysullivan
    by dannysullivan
    Sep 8, 2014
    Hey Search Engine Land readers — you get search. You know how important it is. That’s why you’re here. That’s why many of you also come out to our SMX conferences that we organize, to keep up with search. But we also know you deal with folks who don’t live, breathe or love search the way you do. We’re here to help with that.

    Our SMX East conference comes to New York City at the end of this month, September 30 to October 2. We’ve got a great agenda with over 50 sessions of interest to any...

    Google Confirms That Recovering From Penguin Requires An Algorithm Refresh

    rustybrick
    by rustybrick
    Sep 8, 2014
    For the readers here, this is probably very obvious, but @Marie_Haynes tells me, that it is not so obvious and it is "an issue many people argue about." You cannot recover from a Penguin penalty (algorithm) if Google did not run the algorithm again.
    The only way to recover from an algorithmic issue is for the algorithm to run again

    Has Google Decided that you are Authoritative for a Query?

    by Bill Slawski
    Sep 7, 2014
    At Google and Bing, both search engines have been experimenting with relevance and search. Both have shown profile photographs of people whom you may be connected to at places such as Google+ (for Google) and at Facebook (For Bing) in search results...

    When Does Google Treat Your 503 Errors As 404s & Remove Them?

    rustybrick
    by rustybrick
    Sep 5, 2014
    We all know that Google tells us to serve a 503 error code when your server and web site is having temporary issues. Like a period of time where the server is getting way too much traffic for it to handle...

    Keyword Research and Targeting Without Exact Match - Whiteboard Friday

    Sep 4, 2014
    Whatever the motives behind Google's recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today's Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward.



    For reference, here's a still of this week's whiteboard!...

    Google’s Browseable Fact Repository – an Early Knowledge Graph

    by Bill Slawski
    Sep 4, 2014
    In earlier days at Google, when you used to ask a question, you could sometimes get a response providing answers to questions such as: “When was George W. Bush’s birth-date?”. We knew that Google could answer some questions like that, even if it...