Industry News

In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying "we're all content marketers now" have been written and a few articles have been published that express the opposite conviction too, that content marketing is a bit made up as a term, that it's just old wine in new bottles etc.

For years I...

Bing has been escalating its attacks against Google Shopping over consumer transparency since launching its “Scroogled” campaign just over a week ago. Well, consumer confusion is a serious issue. Indeed, Bing itself can be used to illustrate some of the problems consumers face at both Bing and Google.

The day after Bing’s campaign launched, I found the full-page ad to the right in my copy of the Wall Street Journal. A similar ad apparently ran in the New York Times.

Meanwhile, at least...

What sorts of duplicate content do you see frequently on websites which cause SEO issues?

I was playing around on Followerwonk tonight (man that tool is awesome) and was puzzled by the bio search results for “SEO.” Have a look:

 Danny Sullivan’s Twitter profile certainly makes sense, but the ones above him are curious. I’ve never heard of any of these folks (which certainly could be my fault for being more heads-down lately), nor are they brands I recognize. The tweet streams from these accounts frequently contain purely promotional content, often with large numbers of retweets...