Industry News

Catch up on interesting new discussion and industry news.

    Google Pigeon Update: Local Results Updated Again

    rustybrick
    by rustybrick
    Aug 1, 2014
    It seems like Google has updated the local search results since the latest Google Pigeon update that was pushed out originally on on July 24th...

    Was There A Google Update Yesterday?

    rustybrick
    by rustybrick
    Aug 1, 2014
    Over the past few days, I've seen some but not a ton of chatter about a possible update at WebmasterWorld.

    The chatter began around June 30th at a high enough level for me to keep an eye on it and it continued through July 31st...

    Real-World Panda Optimization - Whiteboard Friday

    Jul 31, 2014
    The Panda algorithm looks for high-quality content, but what exactly is it looking for, how is it finding what it deems to be high-quality, and—perhaps most pressingly—what in the world can we do to befriend the bear?

    In today's Whiteboard Friday, Michael Cottam explains what these things are, and more importantly, what we can do to be sure we get the nod from this particular bear....

    About that selfie

    by Rian van der Merwe
    Jul 31, 2014
    Want to read some philosophical pontification about selfies? Well, I’m here to help you out. Start with the recent Can you have self-worth without self-love?, in which Simon Blackburn believes we can do better:

    If culture shifts one way, it can also shift back. Is it possible to imagine a reversal, so that something approaching a social contract, or a feeling of public spirit, a contempt for indecent expenditure, an embarrassment at vulgar display, or simply a desire to leave as modest a...

    Want to do something? Begin now.

    by Rian van der Merwe
    Jul 31, 2014
    Who doesn’t love Ira Glass? What a legend. His I’m Ira Glass, Host of This American Life, and This Is How I Work feature in LifeHacker is really good:

    I’d just say to aspiring journalists or writers—who I meet a lot of—do it now. Don’t wait for permission to make something that’s interesting or amusing to you. Just do it now. Don’t wait. Find a story idea, start making it, give yourself a deadline, show it to people who’ll give you notes to make it better. Don’t wait till you’re older,...

    Mainstream SEOs Now Talking About Google Sandbox 2.0

    rustybrick
    by rustybrick
    Jul 31, 2014
    About a month ago, I saw some early discussions within the more blackhat SEO communities about a Google Sandbox 2.0, where Google began targeting possibly churn and burn sites from ranking well. That conversation is now creeping into the mainstream SEO forums...

    Google: Where Are The Search Results?

    rustybrick
    by rustybrick
    Jul 30, 2014
    Since early this year, Google began showing really long form answers, or as Google calls them, "Quick Answers...

    Book culture everywhere

    by Rian van der Merwe
    Jul 28, 2014
    Hugh Howey is the author of WOOL, one of my favorite sci fi series. His essay Your Fear is My Opportunity is a rant on Amazon and self-publishing, and I really appreciate his perspective as someone who has gone through the hard process of self-publishing:

    The things I advocate for: Reasonably priced e-books, for publishers to take risks and do exciting things, for us to embrace the future of storytelling and allow it to coexist with the past, to release all editions of a work at once, to...

    Would Google Release A Penguin Update In The Summer? It's Been 10 Months!

    rustybrick
    by rustybrick
    Jul 28, 2014
    It has been exactly 297 days since the last official Penguin update, Penguin 2.1, which was on October 4th. That means it has almost been 10 months since the last update.
    10 months of waiting for those hit hard by the Penguin algorithm. 10 months of having a fraction of their normal traffic and hoping Google...

    Google Pigeon Update: Was It A Major Update?

    rustybrick
    by rustybrick
    Jul 28, 2014
    On Friday we reported on the largest local search algorithm update we've seen from Google in ages. It seems from our early review of the reaction of the SEO/webmaster community that this update was indeed very large...