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Industry News

Catch up on interesting new discussion and industry news.

    Google Authorship May Be Dead, But Author Rank Is Not

    dannysullivan
    by dannysullivan
    Aug 29, 2014
    Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different things — and Author Rank lives on. What Google Authorship Was

    Google Authorship was primarily Google’s way to allow the authors of content to identify themselves for display purposes. You asserted it...

    Sponsoring Elezea

    by Rian van der Merwe
    Aug 29, 2014
    Regular readers will know that I’ve been experimenting with sponsorships on the site for a while, but I haven’t really talked about it. So I wanted to write a short note to say that, yes, I’m officially accepting sponsorships on Elezea now as a way to support my writing.

    If you’re interested in sponsoring my writing for a week, you can find out more about sponsorship here (including what you get in return). If you know of anyone who might want to share their product with a bunch of really...

    Google Kills Off Their Authorship Support

    rustybrick
    by rustybrick
    Aug 29, 2014
    Last night, Google's John Mueller was tasked to announce on his personal Google+ account that Google has dropped support for authorship, completely.

    Yes, completely. They simply removed it from their search results interface and from behind the scenes...

    But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content - Whiteboard Friday

    Aug 28, 2014
    We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution.



    For reference, here's a still of this week's whiteboard!

    Video Transcription...

    Getting Chilly... Google Penguin 3.0 Vibrations

    rustybrick
    by rustybrick
    Aug 28, 2014
    I know, the boy who cried wolf, but my job here is to bring to you what the SEO community is buzzing about and they are buzzing about a possible Google Penguin update, or at least Google testing things that may imply Google is pushing out a Penguin update.
    Didn't I expect Penguin to be launched...

    Google Patent Attacks Reverse Engineering of Local Search Listings

    by Bill Slawski
    Aug 27, 2014
    The title from a Google patent reached out and grabbed me as I was skimming through Google’s patents. It has the kind of title that captures your attention, as a weapon in the war that Google wages against people who might try to spam the search...

    Testing... Bing Moves Navigation Bar Below Search Box

    rustybrick
    by rustybrick
    Aug 27, 2014
    @rgomezric spotted a new Bing user interface test, where they moved the navigation bar below the search box.
    Bing is testing three different flavors of this test and @rgomezric captured all of them.

    Yahoo Search Results Design Test More Card/Box Like

    rustybrick
    by rustybrick
    Aug 27, 2014
    Yahoo is testing a new design for their search results page. The new design is drastically different, making the layout much more boxed in, more like a card look...

    The trough of social media disillusionment

    by Rian van der Merwe
    Aug 26, 2014
    As usual, Frank Chimero manages to capture what a lot of people in our neck of the woods are thinking in From the Porch to the Street. It’s an interesting, considered lament about how Twitter has changed, but it’s this part in particular that caught my attention:

    Have you heard of evaporative social cooling? It says the people who provide the most value to a social group or organization eventually burn out and leave, undermining the stability and progress of the group. Most of my...

    Google: SSL Errors Do Not Currently Impact HTTPS Ranking Boost

    rustybrick
    by rustybrick
    Aug 26, 2014
    As you know, Google is giving a tiny ranking boost to HTTPS URLs.
    But I was under the impression the HTTPS URLs must be really secure and that broken/invalid SSL certificates and content mismatch errors would invalidate the ranking boost. I was wrong!