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Industry News

Catch up on interesting new discussion and industry news.

    Matt Cutts: Google's Hummingbird Algorithm Affects 90% Of Searches

    rustybrick
    by rustybrick
    Dec 23, 2013
    I keep coming back to this episode 227 from TWiG and in the video, Matt Cutts talked about the Hummingbird algorithm at exactly one hour and twenty minutes into the video. He spent maybe a minute or so talking about it.
    Matt Cutts said that the Hummingbird algorithm actually effects 90% of all searches but he said only...

    Google: Is Amazon Spamming Google With Footer Links?

    rustybrick
    by rustybrick
    Dec 23, 2013
    Remember, the warning from Google's Matt Cutts on linking too many sites together using footer links and keyword rich anchor text...

    Create a dedicated project news feed with Trello and Hipchat

    by Rian van der Merwe
    Dec 23, 2013
    I’m always looking for ways to make our workflows more efficient, often to the frustration of my colleagues. I admittedly make them test out way too many tools. But I think I finally found a winning integration that everyone can get behind. First, a bit of background.

    We use HipChat as our group chat and IM tool. We have a general room where we all hang out (but I’ll be honest with you, it mostly contains gifs), and then we also set up dedicated project rooms where we discuss...

    The future of the personal site

    by Rian van der Merwe
    Dec 22, 2013
    ‘Tis the time for introspection, and this year we all seem to wonder about the future of online publishing — and in particular, what role the personal blog will play going forward. Jason Kottke kicks us off with The blog is dead, long live the blog:

    Instead of blogging, people are posting to Tumblr, tweeting, pinning things to their board, posting to Reddit, Snapchatting, updating Facebook statuses, Instagramming, and publishing on Medium. In 1997, wired teens created online diaries, and...

    “Fewer followers. Less comments.”

    by Rian van der Merwe
    Dec 22, 2013
    The VCSO team did a great interview with designer and illustrator Kyle Steed about his recent trip to Israel. I love Kyle’s view that what makes VSCO Cam great is all the ways it’s decidedly not Instagram:

    It’s like this, you can’t just slap a b&w filter on a crappy photograph and suddenly it’s Ansel Adams, that’s foolish thinking. But this is where the majority lives I believe, in this make believe world that if they add enough filters and effects to their photo, then they’ll make the...

    Google December 19th Ranking Fluctuations Reported

    rustybrick
    by rustybrick
    Dec 20, 2013
    So Google confirmed they reduced the authorship snippets from showing in the results. We know that. Matt Cutts strongly implied that there was no update on December 17th...

    Google Continues Work On Promoting Topic Authorities

    rustybrick
    by rustybrick
    Dec 20, 2013
    Back in May, we covered how Google is planning on releasing an algorithm to promote subject authorities in the search results. Some call this the "good guy algorithm" and some call it the "author authority algorithm," while others may have some other names for it...

    Adding meaning to digital music

    by Rian van der Merwe
    Dec 19, 2013
    Khoi Vinh wrote a great essay exploring What Streaming Music Can Be. He starts by describing some of the things that made buying CDs and albums a meaningful experience:

    This is all trivia, to be sure, but it’s the kind of stuff that used to be such a meaningful part of owning music — and that makes one a fan for life. Having a record in your collection meant that you could spend time poring over its liner notes: familiarizing yourself with the names of musicians, producers, engineers, and...

    Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings - Whiteboard Friday

    Dec 19, 2013
    With updates like Hummingbird, Google is getting better and better at determining what's relevant to you and what you're looking for. This can actually help our work in SEO, as it means we don't have to focus quite so intently on specific keywords.

    In today's Whiteboard Friday, Rand explains how focusing on specific kinds of people and the topics they're interested in can be even more...

    Matt Cutts: Google Tries To Minimize Search Updates Before Holidays

    rustybrick
    by rustybrick
    Dec 19, 2013
    I am not sure if you noticed but all the Google search results tracking tools flared up yesterday reporting major changes in the Google search results. You can see for yourself at MozCast, SERPs.com...