Industry News

Catch up on interesting new discussion and industry news.

    Google Shocks Webmasters By Updating Toolbar PageRank Before Year End

    rustybrick
    by rustybrick
    Dec 6, 2013
    Early this morning, Google pushed out a Google Toolbar PageRank update. This update shocked webmasters because no one expected it, at least not in 2013. As you may remember, the last Toolbar...

    Conversions are not people

    by Rian van der Merwe
    Dec 6, 2013
    Andy Beaumont wrote a great piece about his popular Tab Closed; Didn’t Read Tumblr site, which documents websites that obscure their content behind modal overlays. His point on analytics in The Value of Content is spot on:

    Analytics only tell you part of the story — if that’s all you bother to find out, and you have absolute faith in those numbers, then you’re going to end up putting a modal overlay on your site. Analytics will tell you that you got more “conversions”. Analytics will show...

    Investing in Non-Measurable Serendipitous Marketing - Whiteboard Friday

    Dec 5, 2013
    Sticking to what can be easily measured often seems like the safest route, but avoiding the unknown also prevents some of the happier accidents from taking place. In today's Whiteboard Friday, Rand explains why it's important to invest some of your time and resources in non-measurable, serendipitous marketing.

    Whiteboard Friday - Investing in Non-Measurable...

    The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?

    dannysullivan
    by dannysullivan
    Dec 5, 2013
    It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few days, we’ll search for an item and show what we found, starting with today’s test, a search for a toaster. How Much Is That Toaster In The...

    December 2013 Google Webmaster Report

    rustybrick
    by rustybrick
    Dec 5, 2013
    It was a pretty busy month for Google over the last 30 days or so. We had a few ranking changes going on at Google. All of them were unconfirmed by Google.
    We also had...

    Google's Matt Cutts: We Don't Like Content Stitching

    rustybrick
    by rustybrick
    Dec 5, 2013
    Google's Matt Cutts posted a video yesterday explaining that "stitching content" is a bad idea. In short, stitching content is when you take snippets from various articles across the web and place it on a single page...

    What is good design?

    by Rian van der Merwe
    Dec 5, 2013
    There are a few pieces on the topic of what makes a design good that jumped out at me recently. First, I like this approach from Uday Gajendar in What is good design?:

    So what is “good design”? It’s an attitude of design-driven excellence (from strategy to delivery), a process of iteration and creativity, a mentality of enabling humanistic achievement for people, and a value system grounded in excellence of craft with a magnanimous bent towards what’s best for customers: appropriate,...

    Is it a good practice to combine small portions of content from other sites?

    Dec 4, 2013
    Hi Matt, Can a site still do well in Google if I copy only a small portion of content from different websites and create my own article by combining...

    Bing Search Updating?

    rustybrick
    by rustybrick
    Dec 3, 2013
    It is possible that there may be a Bing Search update happening now - although Bing updates are always much harder to track.

    WebmasterWorld and HighRankings Forum both have webmasters noticing changes in rankings at Bing since the weekend...

    Google: Our Algorithms Don't Stand Still, Neither Should You

    rustybrick
    by rustybrick
    Dec 3, 2013
    I see these threads all the time, a webmaster complaining their rankings suddenly dropped and for no reason.

    Well, Google's John Mueller responded to one of these...