Industry News
Catch up on interesting new discussion and industry news.
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Entity Mentions are Good: Brand Mentions are not the New Link Building
by Bill Slawski
Aug 7, 2014
Aug 7, 2014
A couple of months ago, I wrote a post about a new patent from Google that was the first Google patent granted to Navneet Panda as an inventor. The patent described a complicated way for Google to judge the quality of websites, and my post was...
Going HTTPS/SSL Will Now Give You A Ranking Benefit In Google
Google announced early this morning that they are now using SSL/HTTPS as a ranking signal in their Google search algorithm.
The signal is incredibly weak and webmasters should not go crazy about it...
The signal is incredibly weak and webmasters should not go crazy about it...
Love on Facebook
by Rian van der Merwe
Aug 5, 2014
Aug 5, 2014
Claire Evans discusses how much more awkward break-ups have become in the age of social media. From Luddite love:
It’s time to end it online. I’m not just talking about the pedantic tick-box of Facebook ‘relationship status’: there are images to untag, emails to delete, an ‘unfriending’ to coordinate. There is the careful unravelling of the social web.
In a sense, every relationship now exists on two levels. The moments we spend in one another’s company, the neurochemical buzz of...
It’s time to end it online. I’m not just talking about the pedantic tick-box of Facebook ‘relationship status’: there are images to untag, emails to delete, an ‘unfriending’ to coordinate. There is the careful unravelling of the social web.
In a sense, every relationship now exists on two levels. The moments we spend in one another’s company, the neurochemical buzz of...
Roadmaps aren’t just a collection of “a bunch of stuff”
by Rian van der Merwe
Aug 5, 2014
Aug 5, 2014
Some smart thoughts from Scott Sehlhorst in Classifying Market Problems:
Many teams struggle with backlogs or roadmaps which appear to be a collection of “a bunch of stuff.” Most teams try and address the problems that manifest from having a giant list of stuff by getting better at managing giant lists. This is treating the symptom, not the cause. If you’re trying to juggle hundreds of requirements, the problem isn’t that you have hundreds of requirements, the problem is that you don’t...
Many teams struggle with backlogs or roadmaps which appear to be a collection of “a bunch of stuff.” Most teams try and address the problems that manifest from having a giant list of stuff by getting better at managing giant lists. This is treating the symptom, not the cause. If you’re trying to juggle hundreds of requirements, the problem isn’t that you have hundreds of requirements, the problem is that you don’t...
Google Webmaster Tools Drops Author Stats
In December 2011, Google launched author stats, a way to see how your content, across sites, based on your Google Authorship profile, fared. That is now gone...
Google Learn More About Links With Publisher Images
Just when we think authorship and publisher is dead, because Google dropped author images back in June - we see signs of maybe rel=publisher making some headway...
MetaFilter's 20 Month Google Algorithmic Penalty Revoked?
Around November 17, 2012, MetaFilter got nailed by a Google update that back then Google denied.
As we explained in March, Google was working on a way to fix the algorithm that hit them back in November 2012...
As we explained in March, Google was working on a way to fix the algorithm that hit them back in November 2012...
Google Pigeon Update: Local Results Updated Again
It seems like Google has updated the local search results since the latest Google Pigeon update that was pushed out originally on on July 24th...
Was There A Google Update Yesterday?
Over the past few days, I've seen some but not a ton of chatter about a possible update at WebmasterWorld.
The chatter began around June 30th at a high enough level for me to keep an eye on it and it continued through July 31st...
The chatter began around June 30th at a high enough level for me to keep an eye on it and it continued through July 31st...
Real-World Panda Optimization - Whiteboard Friday
Jul 31, 2014
The Panda algorithm looks for high-quality content, but what exactly is it looking for, how is it finding what it deems to be high-quality, and—perhaps most pressingly—what in the world can we do to befriend the bear?
In today's Whiteboard Friday, Michael Cottam explains what these things are, and more importantly, what we can do to be sure we get the nod from this particular bear....
In today's Whiteboard Friday, Michael Cottam explains what these things are, and more importantly, what we can do to be sure we get the nod from this particular bear....
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