Industry News

Google is testing a sort by button filter at the top right of the Google Shopping interface. This is instead of Google putting the sort by on the left-hand bar, with all the other filters.

I almost skipped this Michael Lopp piece, but I’m glad I didn’t. It’s one of his best in a long time, especially if you’re a manager. Reframing the act of working with AI as “making the robots dance” is so good. But there’s more to it than that. Just read it, ok?

Robots don’t lie. Lying requires intent to deceive, and when a robot provides you with plausible-sounding, but incorrect statements, it’s either following its programming or making an error. Or both. Humans lie. They boast, they...

In South Africa we call this game (where the goal is to keep the rally going as long as possible) “Beach Ball” so I immediately got it. And despite my aversion to “Here’s what X taught me about B2B Sales” posts this one actually got to me. Because Gabrielle is right. The communication goal—especially in big corporations—is not to win, it’s to keep talking until you have a better way forward:

In tennis, you win by hitting shots your opponent can’t return. In Frescobol, you win by setting...

Here is a recap of what happened in the search forums today...

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching will use only your provided keywords and match types, which will limit the performance boost of Al Max."

Google is testing a clickable version of the sub-menu within Google Shopping, next to the G super logo we spotted before. This menu is below the other menu and lets you filter down by product sub-category.

Microsoft reported its fourth quarter 2025 earnings and it showed that its search and advertising revenue was up for the third time in a row by 21%. The previous two quarters it was up 21% as well, then the quarter before that was up 18%, then 19% but before that it was 12% and 8%.

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business on Google.

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google products." This means Google will disable ad personalization and disallow sensitive creative categories from serving for users under 18.

Google is testing a new section in the search results titled "Posts on Reddit." This section seems to maybe replacing or be in addition to the Discussions and Forums section, which also shows Reddit threads in a dedicated section.