Industry News

Here is a recap of what happened in the search forums today...

Google has posted a clarification that says it now "Google may use spam report submissions to take manual action against violations." The update was posted here and added to the report spam page.

A few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts.

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web and enhanced conversions for leads into a single, unified setting.

A bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug.

Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.

Here is a recap of what happened in the search forums today...

It's been a while since Google has come out with a new search spam policy and penalty to accompany it with and now we have a new one, "back button hijacking." Back button hijacking is something many of us were surprised Google didn't specifically disallow but now, Google said it is on the rise and it is adding it to the list - officially.

Google's John Mueller said on Reddit that Google can handle and deal with having multiple URLs for a single web page, but it is not a good practice. He said it makes it harder for Google and Google will just pick one URL anyway.

Google has made some changes to the Google Business Profile policy document, specifically the identity change section. It is now much more descriptive than before.