Industry News

As part of an article from The Verge taking aim at SEOs, Google says that they are aware of self-serving listicles and work to prevent this abuse from impacting results.

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and remove redundant settings between Google Analytics and Ads, we are planning to consolidate controls based on where the data is used."

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Catching up on the newsletter...

The NY Times commissioned a study that says AI Overviews have holes in both grounding and accuracy.

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it "on or after June 5, 2026."

It looks like Google is testing a new report within Google Search Console named AI contribution. I have no clue what it looks like but I suspect it is a lot like the Bing Webmaster Tools AI performance reports.

Google was asked if it is possible to add a new status to the XML sitemap statuses for "still processing." John Mueller from Google responded on Blueshy saying, "I've chatted with the teams involved about this on & off, I've seen that it can be annoying." But he added he has nothing to announce.

Google's John Mueller reconfirmed that Google Search may simply ignore outbound links from sites that violate its search spam policies. This is not new, Google has been doing this manually and algorithmically for years now but he reiterated this on Bluesky.

Derek Thompson goes into the history of the "flow" concept, and how tech and entertainment companies learned to simulate it without any of the substance psychologist Mihaly Csikszentmihalyi originally had in mind:

Algorithmic flow is flow without achievement, flow without challenge, flow without even volition… To be lost in the lazy river of algorithmic media is to be lost the current of life without a mind. Zombie flow.

Ten years ago the question was how to get into flow more often....

Amol Avasare, Anthropic’s Head of Growth, said on Lenny’s Podcast that maybe PM jobs are not going to shrink as much as we may have thought…

Rather than immediately replacing PMs, AI is currently increasing engineering leverage the fastest, which creates new pressure on PMs and designers. In larger organizations, that may actually increase the value of PMs who can guide priorities, manage alignment, and sharpen decision-making—especially as engineers take on more "mini-PM"...