Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search Console performance report chart is stuck. Google again says you can't fix quality issues with links...

Google held the Search Central Live event in Dubai just a couple of days ago. It seems like the vast majority of what was presented at the event was presented at prior events. But I wanted to share that Google again said that links or site moves or technical SEO won't fix your rankings if you have overall quality issues with your site.

Google has updated AI Mode for fantasy sports including adding in integration with FantasyPros. And OpenAI has improved the GPT-5 Instant model for signed-out users.

Google Business Profile performance reports seem to be missing a chunk of call data from last week. The call data is missing from October 14 through October 16, 2025.

The Google Search Console performance reports seem to be stuck and not updating since October 19/20th for all profiles and websites. The weird thing is that the 24 hour view does seem to have data but when you view it over the 7 day filter, it doesn't show anything from October 19th and onwards (some see October 20th).

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology have drastically changed over the years.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

OpenAI released its web browser named ChatGPT Atlas...

As you may have heard, the latest AI-powered web browser launched yesterday, the much-anticipated OpenAI ChatGPT web browser. OpenAI named its web browser Atlas. The built-in search features seem to be mostly powered by Google Search, for some reason.

Google is testing using different colored map pins in the map embed within Google AI Mode. The map pins can be in red, blue, yellow and maybe orange?

Google is testing showing an AI Mode history button within the local panel in Google Search. When you are viewing a specific business or organization, there may be an AI Mode button in a history enclosure under the call, directions, buttons.