The Google Penguin algorithm has been taunting SEOs for a long time now, but did you know there are different degrees of Penguin?
It is not that you are hit by the Penguin algorithm or not. You can be hit harder or softer depending on your links...
Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic.
So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to understand the math and real reason why social works. Social Signals Are Not Part Of The Algorithm
No matter how much we want it, or how many times we think it would make sense, it's just...
On Friday, Matt Cutts, Google's head of fighting all evil web spam, posted on Twitter an interview he gave to the usesthis.com blog. It is basically a place where a guy named Daniel interviews nerds about what hardware they use...
Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel.
In today's Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come out on top.
Busy month at work? Didn't have time to follow all of Google's changes? Don't you worry, here is a short recap of what happened over the past month specific to Google changes that may impact SEOs and webmasters...
In an April 1st video released by Google's Matt Cutts - Matt makes it clear, Google will never stop adapting, changing the search results. The search results will always be changing, the result of that change is "flux," Matt said...