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Industry News

Catch up on interesting new discussion and industry news.

    The Best Way to Suck at Marketing - Whiteboard Friday

    Feb 13, 2014
    When we take a data- and profit-driven approach to marketing, we can get so caught up in maximizing returns that we forget we're dealing with people, treating our customers as simple transactions. If we're looking for loyalty, we need to change that approach.

    In today's Whiteboard Friday, Rand details the virtues of marketing for long-term success and moving away from that transactional...

    Google Webmaster Guidelines Adds Not To Block Google Ads With Robots.txt

    rustybrick
    by rustybrick
    Feb 13, 2014
    A new update has been made to the Google webmaster guidelines document, which describes you should not block the Google ads destination URL with your robots.txt file.
    The new text is under...

    Google February Update: Possibly A Google Panda Refresh?

    rustybrick
    by rustybrick
    Feb 13, 2014
    There is a tremendous amount of chatter going on about Google updating over the past couple days or so at WebmasterWorld.

    On February 6th we had the Page Layout algorithm update but that didn't cause much of a fuss in the SEO forums. But something over the past couple days is...

    The Typical Day Of A Google Spam Fighter

    rustybrick
    by rustybrick
    Feb 13, 2014
    Yesterday, Matt Cutts, Google's head of search spam, posted a long video describing what the typical day is like for a Google spam fighter...

    What's it like to fight webspam at Google?

    Feb 12, 2014
    What is a day in the life of a search spam team member like? What is the evolution of decisions in terms of how they decide which aspects of the...

    5 Times Google Penalized Itself For Breaking Its Own SEO Rules

    dannysullivan
    by dannysullivan
    Feb 12, 2014
    Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had to punish itself with penalties over and over again.

    Below, a look back on times when Google took action against itself. FYI, this is a companion piece to our related story on...

    Google's Matt Cutts: Bad Grammar In Comments Doesn't Hurt Your Rankings

    rustybrick
    by rustybrick
    Feb 12, 2014
    The other day, Google's Matt Cutts posted a video answering if poor grammar in comments hurts the page's rankings. In short, the answer is no - bad or poor grammar does not hurt your rankings if done in comments...

    Google's Page Layout Algorithm Updated For Third Time

    rustybrick
    by rustybrick
    Feb 11, 2014
    Yesterday, Google's Matt Cutts announced on Twitter that they have pushed out a refresh to the Google Page Layout algorithm on or around February 6th.
    He did not specify how much this impacted the search results but based on my analysis of the SEO community, it had a very small impact on most SEOs.
    This would be the third update...

    The strangeness of the Flappy Bird phenomenon

    by Rian van der Merwe
    Feb 10, 2014
    Flappy Bird — that insufferable iOS game — has been in the news quite a bit recently. One of the more incensed “reviews” comes from Paul Tassi’s Winged Fury:

    Flappy Bird is not a game. It’s an addictive collection of pixels you don’t win, you simply play until you’re frustrated enough to delete it. And yet, it’s tapped into some primal sense of accomplishment for this, the attention-deficit world we live in. Have nothing to do for more than a few moments? Whip out your phone and flap your...

    Bing Beats Google With Bitcoin Conversion Tool

    dannysullivan
    by dannysullivan
    Feb 10, 2014
    First Yandex, now Bing, has beaten Google to offer Bitcoin conversion prices. Bing has announced that people can find the current rates by doing a search on Bing.

    Bing shared the news in a blog post today. It can be triggered in various ways, such as asking “one dollar in bitcoin,” which yielded this answer: Yandex rolled out a similar BitCoin conversion feature in December. Like Bing, it uses pricing from the  Coindesk Bitcoin Calculator. WolframAlpha also offers Bitcoin conversion, having...