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Industry News

Catch up on interesting new discussion and industry news.

    Usability testing and agile, together

    by Rian van der Merwe
    Mar 30, 2015
    I really like the approach described in Jen McGinn and Ana Ramírez Chang’s RITE+Krug: A Combination of Usability Test Methods for Agile Design. It’s a dense paper, but worth your time. Here’s a key part (my emphasis added):

    Prior to using the RITE+Krug combination, the user research process and results had been divorced from the Agile processes, which resulted in the findings coming too late to be acted on. Because of this issue, we integrated the user research with the rest of the...

    Google AdWords Fixed The Quality Score Bug Yesterday

    rustybrick
    by rustybrick
    Mar 30, 2015
    On Friday morning we were the first to report widespread panic around Google AdWords quality score drops. It turned out, as expected...

    Big data and big statistical mistakes

    by Rian van der Merwe
    Mar 27, 2015
    Tim Harford has an excellent critique of the statistical issues with the “big data” trend in Big data: are we making a big mistake? First, there’s this:

    But the “big data” that interests many companies is what we might call “found data”, the digital exhaust of web searches, credit card payments and mobiles pinging the nearest phone mast.

    I still love the term “digital exhaust”. I first saw Frank Chimero use it in the context of social media when he said (in a post that’s now gone...

    Google: The Changes In The Search Results Are Normal Fluctuations

    rustybrick
    by rustybrick
    Mar 27, 2015
    I am still seeing massive chatter around Google's search results changing both in terms of Webmaster Tools showing changes in rankings...

    What Does an SEO Do In Their Day-to-Day Work - Whiteboard Friday

    Mar 26, 2015
    There's a common misconception that SEO is a "one and done" task -- that you clean up and optimize a site, and once that's done, you can focus your efforts elsewhere. There's so much more to the day-to-day work of an SEO, though, and in today's Whiteboard Friday, Rand walks us through those ongoing parts of the job.



    For reference, here's a still of this week's whiteboard!...

    How to write perfect software

    by Rian van der Merwe
    Mar 26, 2015
    Charles Fishman’s They Write the Right Stuff is an incredible profile of the engineers who write software for NASA’s space shuttle missions:

    How do they write the right stuff?

    The answer is, it’s the process. The group’s most important creation is not the perfect software they write — it’s the process they invented that writes the perfect software.

    It’s the process that allows them to live normal lives, to set deadlines they actually meet, to stay on budget, to deliver...

    Google News Unaffected By Mobile-Friendly Ranking Algorithm - For Now

    rustybrick
    by rustybrick
    Mar 26, 2015
    A week or so ago, we asked if Google News will also be impacted by the mobile-friendly algorithm.

    The answer is what I expected, that no, not yet.

    Stacie Chan, who I have been pestering on this question for over a week...

    This is not the time to give up your business model

    by Rian van der Merwe
    Mar 25, 2015
    Dave Pell—in the context of Facebook’s plan to host news sites’ content natively—explains what tech people are good at (and usually not good at) in Don’t Take a Flying Leap:

    But building a really successful app or site does not mean you know more about education than educators. Disrupting the photo-sharing space does not qualify you to disrupt higher education. Or to understand the health system better than doctors. Or to understand the woes of urban poverty better than those who have...

    How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results

    by Bill Slawski
    Mar 25, 2015
    When someone performs a search at one of the major search engines, the search engine focuses upon returning as quick and helpful an answer as possible. Part of that can involve looking the query up in a “trending topics” database to see if...

    Large Google Algorithm & Search Result Changes: Possible Update Or Testing?

    rustybrick
    by rustybrick
    Mar 25, 2015
    I know, we just covered huge chatter around a Google update last Friday but there is no doubt in my mind, Google is testing algorithms maybe around Panda or Penguin or the doorway algorithm is being released or maybe a whole new beast.
    This morning the...