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Industry News

Catch up on interesting new discussion and industry news.

    Outdated Keyword Optimization Techniques that Could Be Killing Your Rankings

    Jill Whalen
    by Jill Whalen
    Jul 17, 2013
    Today I've got a guest article about how to optimize your content for today's Google.

    If I have 20 domains, should I link them all together?

    Jul 17, 2013
    Should a customer with 20 domain names link it all together or not, and if he links it should he add nofollow to the links not to pass PageRank? Mark...

    Google To Penalize Sites Manipulating Browser Back Button & Faking Search Results

    rustybrick
    by rustybrick
    Jul 17, 2013
    Google announced their next spam target are those who are implementing manipulative browser history techniques to trick the user to thinking they are on Google's search results, when in reality...

    Google Continues To Ask Searchers Which Results They Prefer

    rustybrick
    by rustybrick
    Jul 16, 2013
    In December, we reported that Google was asking searchers to help improve Google. Well, those micro surveys to ask searchers which search results they prefer have not gone away.
    Kevin Anchi posted on Google+ more screen ...

    How To Spot Crappy SEO Pitches You Can Ignore

    dannysullivan
    by dannysullivan
    Jul 16, 2013
    Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch

    Gloria C. Williams got in touch with me on June 25th, to say: Hi, my name is Gloria C. Williams and I am an Online Strategist.

    I’ve been tracking the success of www.calafia.com while doing some research on...

    The benefits of product mistakes

    by Rian van der Merwe
    Jul 16, 2013
    John Ciancutti explains how Netflix uses data to make product decisions in How We Determine Product Success:

    It can be frustrating to be in a product development environment where force of personality or hierarchy determines product outcomes. At Netflix the focus on customer value makes a teachable moment of those times one guesses wrong. My product intuition is vastly better today for the benefit of my mistakes.

    It’s a great read on the importance of listening like you’re wrong when...

    How can I get examples of bad links to my site?

    Jul 15, 2013
    Client got unnatural links warning in Sept'12 without any example links, 90% links removed, asked for examples in every RR but no reply, shouldnt it...

    8 Simple Online Copywriting Case Studies with Examples from Real A/B Tests

    by Michael Lykke Aagaard
    Jul 15, 2013
    Over the last 4 years I’ve conducted more than 250 A/B tests focusing on copywriting, and how copy impacts conversions. The main lesson I’ve learned from all this research is that your copy has direct and measurable impact on conversion.

    For this article, I’ve picked out 8 very simple case studies for you where minor copy changes resulted in significant conversion lifts. Check them out and get inspiration for low-hanging fruits in your own conversion funnel. 1.) 6.64% increase in downloads...

    On photography, constant moments, and memory

    by Rian van der Merwe
    Jul 12, 2013
    Clayton Cubitt starts his fascinating article on how photography is changing with a definition of what French photographer (and the father of modern photojournalism) Henri Cartier-Bresson called “The Decisive Moment”:

    Cartier-Bresson believed that the photographer is like a hunter, going forth into the wild, armed with quick reflexes and a finely-honed eye, in search of that one moment that most distills the time before him. In this instant the photographer reacts, snatching truth from...

    Google May Be Updating Search Algorithm

    rustybrick
    by rustybrick
    Jul 12, 2013
    Here I am again, coming to you to tell you that I am seeing higher than normal chatter in the forums about a possible Google search algorithm update..