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Industry News

Catch up on interesting new discussion and industry news.

    Bill’s Most Excellent Top 10 SEO Rules

    by Bill Slawski
    May 1, 2013
    Somehow, in a Bill and Ted’s Excellent Adventure crossed with Michael Pollan’s Food Rules moment, I found myself typing out the following. No patents or whitepapers were involved in the creation of this post. One URL per Page

    In an ideal world, your site architecture should be set up so that search engine crawlers are [...]

    The post Bill’s Most Excellent Top 10 SEO Rules appeared first on SEO by the Sea.

    How “Not Provided” Makes BuzzFeed Think Google’s Search Traffic To News Sites Is Down

    dannysullivan
    by dannysullivan
    May 1, 2013
    Well look at that! Search traffic to news sites has dropped over the past eight months, according to how BuzzFeed tracks referrals to sites within its network. A change of user behavior? More like the result of “Dark Google” and “Not Provided.” Come on, I’ll explain how Google is likely making itself look like it’s in decline. Where Has All The Google Traffic Gone?

    BuzzFeed said that it looked at traffic to 200 publishers in its network and found a marked decline in Google traffic from...

    What's the latest SEO misconception that you would like to put to rest?

    May 1, 2013
    Allard van Helbergen, Dublin, Ireland Have a question? Ask it in our Webmaster Help F...

    Steampunk and the future of Interaction Design

    by Rian van der Merwe
    May 1, 2013
    Joshua Tanenbaum, Audrey Desjardins, and Karen Tanenbaum take an in-depth look at Steampunk sub-culture, and specifically what it means for the future of Interaction Design, in their article Steampunking interaction design. It’s a dense piece, but really interesting. They discuss design fiction as a form of envisioning the future, and how Interaction Design could adjust to that possible future:

    Steampunks have imagined a whimsical neo-Victorian fiction to frame their design practice: an...

    Which Finds The First-Ever Website Better, Google Or Bing?

    dannysullivan
    by dannysullivan
    Apr 30, 2013
    For the 20th anniversary of CERN making web technology available to anyone royalty-free, the European science lab has restored the very first web site to its original location. Could today’s search engines of Google and Bing, which didn’t exist when the site was first posted, find it now? Time for a test. The answer turns out to be tricky. Searching For The Page By URL

    The easiest test was to see which of them had the page listed by searching for it by its URL, which is:...

    When Google Gets It Wrong By Changing The Titles Of Web Pages

    dannysullivan
    by dannysullivan
    Apr 30, 2013
    Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job. Here’s an example of it getting this completely wrong.

    I was searching for Dana Point Jet Ski, which is a real business in Dana Point. Google instead listed the official page for Dana Point Harbor first:



    Listing the wrong site first is a relevancy problem. But changing the title of the page to “Dana Point Jet Ski & Kayak Center” is a...

    Google Now Available For iPhone/iPad

    rustybrick
    by rustybrick
    Apr 30, 2013
    Google announced that Google Now, the predictive search feature from Google, is now available on iOS devices. You can download it by just downloading or upgrading the Google Search App via iTunes App Store.
    Once you do, to activate it, you need to load the app and agree to the prompts. Note, when you do that, you will notice that the GPS indicator is always on.

    Google Granted Patent on Mobile Machine Learning

    by Bill Slawski
    Apr 30, 2013
    That phone in your pocket is filled with applications, with sensors to measure movement and the world around us, with communications tools that put us in touch with work, home, family, friends, service providers and strangers.

    That phone in your pocket is poised to teach itself how to work better, based upon how you use [...]

    The post Google Granted Patent on Mobile Machine Learning appeared first on SEO by the Sea.

    Google Glass and driving our bodies around

    by Rian van der Merwe
    Apr 30, 2013
    John Pavlus in Your Body Does Not Want to Be an Interface:

    The assumption driving these kinds of design speculations is that if you embed the interface — the control surface for a technology — into our own bodily envelope, that interface will “disappear”: the technology will cease to be a separate “thing” and simply become part of that envelope.

    The trouble is that unlike technology, your body isn’t something you “interface” with in the first place. You’re not a little homunculus...

    Music and the power of pleasant surprise

    by Rian van der Merwe
    Apr 29, 2013
    Ivan Hewett did a write-up on some very interesting neuroscience research in Why your brain loves music:

    When [participants] were willing to pay [for a song] there [was] a strong correlation with one brain region in particular, called the nucleus accumbens. This is the area responsible for the sensation of “pleasant surprise”.

    It might seem surprising that people should enjoy having their expectations contradicted. But these results only reveal the physical basis for something...