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Industry News

Catch up on interesting new discussion and industry news.

    Google Moves The Map & Local Pack Below The Fold

    rustybrick
    by rustybrick
    Mar 24, 2015
    It seems like Google has moved the Google Map and local pack results below the fold when searching for local intent queries in the Google Search.

    Linda Buquet posted about it yesterday on her Local Search Forum asking if this was just a test because she is "concerned" with the change...

    Face-to-face contact still matters

    by Rian van der Merwe
    Mar 23, 2015
    Susan Pinker explains why face-to-face contact matters in our digital age:

    Our survival hinges on social interaction, and that is not only true of the murky evolutionary past. Over the last decade huge population studies have shown that social integration — the feeling of being part of a cohesive group — fosters immunity and resilience. How accepted and supported we feel affects the biological pathways that skew the genetic expression of a disease, while feeling isolated “leaves a...

    SEO from Google’s Direct Answers

    by Bill Slawski
    Mar 20, 2015
    Google has started showing Direct answers to questions related to SEO. That has made me wonder how much someone could learn about SEO at Google with those direct answers, and I wanted to see what terms Google was showing results from and which...

    Non-Linking URLs Seen As Links

    by AJ Kohn
    Mar 20, 2015
    Are non-linking URLs (pasted URLs) seen as links by Google? There’s long been chatter and rumor that they do among various members of the SEO community. I found something the other day that seems to confirm this. Google Webmaster Tools Crawl Errors

    I keep a close eye on the Crawl Errors report in Google Webmaster Tools with a particular focus on ‘Not found’ errors. I look to see if they’re legitimate and whether they’re linked internally (which is very bad) or externally.

    The place to...

    Mountain View, We May Have An Update: Google Update Chatter Heating Up.

    rustybrick
    by rustybrick
    Mar 20, 2015
    Over the past few days I've been seeing small chatter here and there about the search results shifting around and changing at Google. But as of last night...

    Does WSJ's U.S. Antitrust Probe of Google Article Show Google Is Evil?

    rustybrick
    by rustybrick
    Mar 20, 2015
    Back in 2011 Google was being no search bias by the FTC and the charges were dropped.
    But now, the Wall Street Journal published documents that were "inadvertently disclosed" about the probe showing how the FTC really wanted to give it to Google.

    Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday

    Mar 19, 2015
    When writing headlines and title tags, we're often conflicted in what we're trying to say and (more to the point) how we're trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher's intent? We'd like all three, but a headline that achieves them all is incredibly difficult to write....

    [Fundamentos de un sitio web móvil para PYMEs] 2. Pantallas y plugins: el atributo "viewport", zo...

    Mar 19, 2015
    2. Pantallas y plugins: el atributo "viewport", zoom, y plugins* Únete a nosotros en una serie de 4 videos sobre cómo crear sitios adaptados a...

    [Basics of a mobile website for SMBs] 2. Bring it in: Viewports, zoom and plugins

    Mar 19, 2015
    2. Bring it in: Viewports, zoom and plugins* Join us for a 4-part web series on making great mobile sites for your small and medium businesses....

    Google’s Knowledge Cards

    by Bill Slawski
    Mar 18, 2015
    In the Google patent “Providing Knowledge Panels With Search Results” is a reference to an earlier Google patent filing describing Knowledge Cards in depth. The patent provision is titled, “Apparatus and Method for Supplying Search Results with a...