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Industry News

Catch up on interesting new discussion and industry news.

    How to create a culture of High Performance Happiness

    by Rian van der Merwe
    May 11, 2013
    In Where the Happy Talk About Corporate Culture Is Wrong Cliff Oxford makes the case that there is big difference between Human Resources Happy and High Performance Happy in organizations:

    Here’s how I define H.R. Happy: Bosses are at least superficially nice and periodically pretend to be interested in employees as people. These employees can count on birthday-cake celebrations and shallow conversations about what their hobbies are outside of work. This approach allows H.R. people to do...

    Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away

    by dannysullivan
    May 10, 2013
    In March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update designed to fight spam would get a big refresh later this year. Today, Cutts gave an update — keep waiting. It’s still a few weeks off. Along the way, there’s some confusion about whether the next Penguin Update will be Penguin 2 or Penguin 4. It’ll be Penguin 4, in how we reckon things. Let’s dive in. This Week Wasn’t Penguin

    Publishers have already been wondering if a change in rankings that many have...

    Positioning Your Business for the Future of SEO - Whiteboard Friday

    May 9, 2013
    Keeping up with the rapidly changing pace of SEO best-practices can sometimes be as difficult as juggling flaming batons while reciting the alphabet backwards. As an agency or business owner, you need a checklist to help make sure you're staying competitive, focusing on the right tactics, and building your business in the right direction. 

    In today's Whiteboard Friday, Ron Garett discusses how to position your business for whatever the future of SEO may bring. Leave your thoughts and...

    Google & Time Inc. Launch Timelapse: See How Any Part Of The World Has Changed Over Time

    by dannysullivan
    May 9, 2013
    The new Timelapse site, created by Time Inc. and Google, is a pretty amazing way to see how any part of the world has changed since 1984 through 2012. The site offers amazing animations such as the growth of Las Vegas and the shrinking of the Columbia Glacier, and you can point it at any part of the world you want.

    Google explains more about how it has collected the images with the US Geological Survey since 2009 and sifted through to find those with good quality, and without cloud cover,...

    Agency and product-side designers: we’re in this together

    by Rian van der Merwe
    May 9, 2013
    About a year ago Cennydd Bowles wrote a very good article called A changing tide, in which he thought out loud about the trend of high-profile agency designers joining internal product teams. One of his hypotheses was this:

    A great agency is still a strong asset to the industry and its clients, just as a bad agency is still harmful – and there are undoubtedly counter-examples to my evidence. However, one thing is clear: the design industry’s focus is no longer on agencies. It is on...

    A Google Update Is Happening (Working On Confirmation)

    by rustybrick
    May 9, 2013
    An ongoing WebmasterWorld has a huge uptick in chatter around major ranking and search result fluctuation over the night. It seems from this and from all the complaints in the Google Webmaster Help forums that there is indeed some sort of update going on...

    How Google Decides What to Know in Knowledge Graph Results

    by Bill Slawski
    May 9, 2013
    A transformation was triggered at Google with their announcement of the Knowledge Graph in the Official Google Blog post, Introducing the Knowledge Graph: things, not strings. That transformation was one less concerned with matching keywords, and more concerned with matching concepts, understanding entities, and bringing knowledge about entities to searchers in knowledge panels next to [...]

    The post How Google Decides What to Know in Knowledge Graph Results appeared first on SEO by the Sea.

    Should I use the Vary HTTP header on URLs that redirect based on user-agent?

    May 8, 2013
    What's Google's position about continuing to recommend the HTTP Vary: User-Agent header for specific mobile websites after big players like Akamai...

    Jill's SEO Tools and Extensions

    Jill Whalen
    by Jill Whalen
    May 8, 2013
    Here are the tools I use regularly to help with my SEO consulting services.

    Expanded user journey maps: combining several UX deliverables into one useful document

    by Rian van der Merwe
    May 8, 2013
    UX deliverables had a rocky year so far. I feel particularly bad for the humble wireframe, which took some serious knocks over the past few months. There’s also a growing skepticism about the value of Personas. The Persona thing made me particularly uneasy because I’ve always been a huge fan, and we still start most of our projects with a workshop to define Personas and User Journeys.

    That unease led me to introspection, which is a good thing, because it made me step back and revisit why we...