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Industry News

Catch up on interesting new discussion and industry news.

    Google: Even Without Disavowing, Getting Good Links Can Remove Your Penguin Problems

    rustybrick
    by rustybrick
    Jan 12, 2015
    In a video hangout with Google's John Mueller, John said that even without using the disavow file or removing bad links, it is possible to recover from a Penguin penalty (aka algorithm). Let me say that again... If you are hit by a Penguin issue on your site and you don't want to remove...

    Google Analytics Changes Acquisitions Section

    rustybrick
    by rustybrick
    Jan 12, 2015
    Don't be surprised if you go to your Google Analytics and try to quickly check in on your search traffic and possibly start freaking out that Google dropped the feature.

    They didn't drop the organic search results or remove it...

    Direct Answers: How Answers are Extracted from Web Pages

    by Bill Slawski
    Jan 11, 2015
    I’ve been writing recently about a patent from Google on Direct Answers, and how Google might take those from authoritative sources, using an intent template process (“what are the symptoms for [measles, flu, athlete’s foot,ebola]”) to include many...

    Lighting a Sign In Carlsbad

    by Bill Slawski
    Jan 9, 2015
    I am on the first week of my move from Northern Virginia to Carlsbad California, and I got to witness a historical local event last night. A sign was installed along a highway that goes along the Pacific Coast and through towns as it winds through...

    How to Provide Unique Value in Your Content - Whiteboard Friday

    Jan 8, 2015
    Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer.



    For reference, here's a still of this...

    You’re even righter than you think

    by Rian van der Merwe
    Jan 8, 2015
    Oh man, Some 2015 Predictions on The Awl is so good. It’s hard to pick a favorite, but if I have to:

    No human, for the entirety of 2015, will be convinced of anything but his own rightness by any “explainer” site. They will become extremely popular, fully stocked with “Perfect Response” and “Reasons Why” posts that are first and foremost affirming to the reader, and secondarily intended to demonstrate the rightness and virtue of the sharer. One high-growth post-type in 2015: “You’re...

    Google France Displays Memorial For Terrorist Attack

    rustybrick
    by rustybrick
    Jan 8, 2015
    If you visit Google France at google.fr or Google News France at news.google.fr you will be shown a memorial that has the words "Je suis Charlie...

    Why Apple has a successful design culture

    by Rian van der Merwe
    Jan 7, 2015
    I’m not a big fan of these types of articles, but I did like Mark Kawano’s point about what makes Apple a successful design organization in 4 Myths About Apple Design, From An Ex-Apple Designer:

    It’s actually the engineering culture, and the way the organization is structured to appreciate and support design. Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about the product so much better … much more than any individual designer...

    The downsides of tracking everything about ourselves

    by Rian van der Merwe
    Jan 7, 2015
    As is often the case with these things, I just noticed two articles that make very similar points about the quantified self movement. In Quantify Thyself LM Sacasas makes the point that we don’t know what we don’t measure:

    Not only do we tend to pay more attention to what we can measure, we begin to care more about what can measure. Perhaps that is because measurement affords us a degree of ostensible control over whatever it is that we are able to measure. It makes self-improvement...

    How to Interview

    by Rian van der Merwe
    Jan 6, 2015
    Last year I accidentally became an expert on interviewing. I didn’t want to, but hey, we do what we need to do. I just published some things I learned in the process on A List Apart, in an article called How to Interview. Here’s one piece of advice on how to get companies to email you back…

    Send separate, personal emails to each of the likely hiring managers you found. Make it really, really short. Don’t go on about how awesome you are—you’ll get a chance to do that later. Tell them you...