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Industry News

Catch up on interesting new discussion and industry news.

    10 Simple Things You Can Do to Fix Your Website Copy – Starting Today!

    by Michael Lykke Aagaard
    Aug 4, 2013
    Should I optimize for conversion or rankings? How do I ensure good readability? What copy is most important to focus on? How do I know if I’m doing it right?

    Fixing your website copy can be a daunting task – especially if you don’t know where or how to start! But have no fear, this article is packed with inspiration and tips that will get you off to a flying start!

      1. Make sure visitors can actually read your website copy

    If you want your copy to have full impact, you have to make...

    Revealed: The 17 Other Search Engines The FTC Warned Over Paid Ad Disclosures

    by dannysullivan
    Aug 2, 2013
    In June, the US Federal Trade Commission warned seven “general purpose” search engines — including Google, Bing and Yahoo — about the need to ensure they were properly disclosing paid ads. But 17 other “specialty” search engines were also warned. Which ones? The FTC wouldn’t say. Thanks to a Freedom of Information Act request, Search Engine Land can now reveal the names.

    Our story from June — FTC Updates Search Engine Ad Disclosure Guidelines After “Decline In Compliance” – explains the...

    Google New Layout

    by DaveN
    Aug 2, 2013
    We are seeing some layout changes again today: Old layout for Bronco Ltd : https://www.google.co.uk/search?&q=bronco+ltd  New Google layout with bigger fonts: it’s not just Brand either:

    Subject Matter Experts and Their Role in Digital Marketing Strategy - Whiteboard Friday

    Aug 1, 2013
    Establishing expertise and thought leadership is key to the success of your digital marketing strategy. In today's Whiteboard Friday, learn how your team can work with (or become!) subject matter experts in your niche, giving consumers of your content a chance to learn from the best.

    Whiteboard Friday - Eric Enge - Subject Matter Experts and Their Role in Your Digital Marketing Strategy wistiaEmbed = Wistia.embed("8hh6mkmyc8", {...

    Welcome Lauren Litwinka, New Community Editor & Congrats Monica Wright, New Director Of Audience Engagement

    by dannysullivan
    Aug 1, 2013
    Search Engine Land keeps growing our staff! Today, we’re happy to announce that Lauren Litwinka is coming on as our new Community Editor while Monica Wright moves up into a new Director Of Audience Engagement position.

    Lauren will be directly interacting with our audience on Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr and many other places where Search Engine Land maintains a social media presence. She’ll also watch over our comments and interact with our community in other...

    Finally! Responsive Design Ad Units For Google AdSense

    by rustybrick
    Aug 1, 2013
    Everyone is asking? What took so long?! Google has finally announced a beta of a new ad unit designed for responsive designed web pages.
    In the past, Google said...

    Hey Marketers, making a website is not about you

    by Rian van der Merwe
    Jul 31, 2013
    Seth Godin just published another very weird post1 called What works for websites today? He makes a couple of claims that, to me, show what the biggest problem with Marketing is today. I’ll get back to that, but first… Seth says:

    [An] effective website is created by someone who knows what she wants the user to do.

    No. An effective website is created by someone who knows what users want to do. And she uses that knowledge to build something useful that is also easy and enjoyable to use....

    Will Webmaster Tools give examples of which links or pages caused a manual spam action?

    Jul 31, 2013
    Will Webmaster Tools ever tell us what links caused a penalty? Ben Holland, Phoenix, AZ Have a question? Ask it in our Webmaster Help Forum:...

    Respect users’ time

    by Rian van der Merwe
    Jul 31, 2013
    Your app makes me fat is such a great post about respecting users by Kathy Sierra:

    That one new feature you added? That sparkly, Techcrunchable, awesome feature? What did it cost your user? If the result of your work consumes someone’s cognitive resources, they can’t use those resources for other things that truly, deeply matter. This is NOT about consuming their time and attention while they’re using your app. This is about draining their ability for logical thinking, problem-solving,...

    Why Links You Place Yourself Aren't Really Links

    Jill Whalen
    by Jill Whalen
    Jul 31, 2013
    Jill Whalen explains why you should forget about 'SEO link building.'