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Industry News

Catch up on interesting new discussion and industry news.

    Why Remarketing? - Whiteboard Friday

    Feb 21, 2013
    No matter what type of product you're offering, how your sales cycle flows, or what the industry you're in looks like, there are a many different ways that you can leverage remarketing to target your audience.

    In today's Whiteboard Friday, Brian Rauschenbach and Nora Park share their tips and tactics for remarketing success so that you can turn those visits into conversions!

    Have you had remarketing success? Leave your thoughts and experiences in the comments below!

    Video...

    Google Rarely Updates The Penguin Algorithm

    rustybrick
    by rustybrick
    Feb 21, 2013
    It has almost been five months since the last Penguin refresh and no updates to the Penguin algorithm are in sight.
    In fact, I reported yesterday at Search Engine Land that No, Google Hasnât Released Unannounced Penguin Updates. Why did I have to report that? Couple reasons...

    Using personas for more effective client work

    by Rian van der Merwe
    Feb 20, 2013
    In my latest article for Smashing Magazine I discuss How To Sell Your UX Design Solution To Clients:

    How do you convince clients to trust you with their valuable and much-loved product? In my experience, the best way to sell work to clients is to apply user-centered design not only to the work we produce, but also to the clients who commission that work.

    We have to understand who our clients are, what is important to them and what their goals are. And then we have to deliver work...

    Choose work based on impact, not profit

    by Rian van der Merwe
    Feb 20, 2013
    Jason Cavnar wrote a great piece for VentureBeat called Why developers should start choosing conscience over profit. He urges us to be Makers, not Takers:

    Makers choose their work based on impact and happiness. They recognize the truths in the work of people like Daniel Pink and Simon Sinek — that income does not generate happiness or enjoyment, nor alleviate sadness or stress. They concern themselves with doing work that is important. With thinking about what moves society forward. With...

    Google Panda #25 Coming Today? Not Sure.

    rustybrick
    by rustybrick
    Feb 20, 2013
    An ongoing WebmasterWorld thread has some chatter around an increase in GoogleBot crawl activity as well as some early ranking fluctuations. That and we are just about the 30 day mark from the previous Google Panda update, Panda #25, we are suspecting a Panda update is about to be hitting

    Want Google Glass & Live In The U.S. & Have Money? Here Is Your Chance

    rustybrick
    by rustybrick
    Feb 20, 2013
    Google announced on Google+ they are expanding their Google Glass Explorer program, the program where people like you and me can potentially get our hands on a Google Glass. There are some conditions.

    (1) You need to be in the U.S.
    (2) You need to pay $1...

    Using Search Queries to improve your site

    Feb 20, 2013
    Learn how to use the Search Queries feature in Google Webmaster Tools to make improvements to your site. googlewebmastercentral.blogspot.com Have a...

    Inside the Google House of Ideas: 2 Lens Glass, Google Robots, and Smartwatches

    by Bill Slawski
    Feb 19, 2013
    There are rumors that Google will be opening retail stores sometime in the near future (some rumors point to next year). The question rises though, what will Google feature in those storefronts? Will Chromebooks be a kiosk filler item? Will we see Android based phones? Are Google Glass wearable eye glasses still somewhat far off? [...]

    The post Inside the Google House of Ideas: 2 Lens Glass, Google Robots, and Smartwatches appeared first on SEO by the Sea.

    Does Google take action on sites that do keyword stuffing with phone numbers?

    Feb 19, 2013
    I saw at www.jwz.org where someone complained about typing a phone number and getting back websites that just keyword stuff every phone number in the...

    Webmasters Sending Link Modification Requests Due To Google Link Notifications

    rustybrick
    by rustybrick
    Feb 19, 2013
    A WebmasterWorld thread has one webmaster explaining he is now receiving emails from other webmasters to change how he links to them...