Industry News

Google is testing a new shape and maybe colors for the map pins they use in Google Search and Google Maps. The new shape is less of a pin/diamond shape and more of a circle shape.

Here is a recap of what happened in the search forums today...

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you can benchmark how well or poorly you are doing.

Google announced on Friday that they finally natively support AVIF image file types for Google Search, Google Images and anywhere Google Search uses images, such as Google News, Google Discover and more.

Google is testing a new design for its mobile shopping search interface. The new design has a new Google logo, a gradient background theme, new headers, various sections and labels. It looks pretty cool but a bit less clean than the normal Google Search interface.

Google Ads has improved its ads reporting specifically, with the product reports now showing category-level insights. You can see the performance, demand trends, and actionable recommendations for your e-commerce campaigns.

Google is testing a new design and user experience for the "you visit often" labels. This time Google is giving you a way to see multiple sites you visit often in an accordion box user interface.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I posted the poll results for the Google August 2024 core update...

We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update...

Earlier this week, I posted polls across numerous sites, asking SEOs how they were impacted by the last Google August 2024 core update - knowing the update is not done rolling out yet. Overall, most said their rankings and traffic from Google Search are down but honestly, it is a pretty even distribution of responses.