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Industry News

Catch up on interesting new discussion and industry news.

    Last Call For Search Marketing Stars: Why You Should Enter The Search Engine Land Awards!

    dannysullivan
    by dannysullivan
    Jul 27, 2015
    About two months ago, I was at a major tech conference where search got mentioned as “boring.” Sigh. Search — which makes up half of all online ad spend in the United States — is far from boring. And search marketers, now’s your chance to prove it.

    This is the last week to enter the Search Engine Land Awards, where we will recognize the best in search marketing over the past year.

    Search marketing is the marketing activity that, more than any other, delivers that oft-sought “right...

    Google Image Search Dropping Images From The Index?

    rustybrick
    by rustybrick
    Jul 27, 2015
    I've been noticing some webmasters complaining Google has dropped many of their images out of the index. I have two recent threads, but there are many more I can reference...

    How You May Be Helping Google Map Indoor Spaces

    by Bill Slawski
    Jul 26, 2015
    A couple of years ago, Google acquired the startup Behavio. One of the selling points behind Behavio was how it used behavior data from Phones to better understand human behavior. It’s likely that Google acquired the company Zipdash back in 2004...

    Stats On My Google Panda 4.2 Recovery

    rustybrick
    by rustybrick
    Jul 24, 2015
    Google Panda 4.2 started rolling out this past weekend, on July 18th, Saturday. Google told us it would be a very slow roll out and even on a single domain...

    Google Releases Panda 4.2 & You Didn't Notice

    rustybrick
    by rustybrick
    Jul 23, 2015
    As I announced last night at Search Engine Land, Google has released Panda 4.2 after being without a Google Panda refresh for about 10 months.

    The most interesting thing about this Panda refresh was that virtually no one noticed. Really, no one...

    Do Some Search Marketers Really Believe They Make The World Worse?

    dannysullivan
    by dannysullivan
    Jul 22, 2015
    A new survey is out that shows that those employed in search marketing are much more likely to say their work makes the world a worse place than those in other occupations. Ouch. But the percentage saying this is small, and there are several issues about how reliable the survey is.

    The data is from PayScale, a company that crowdsources compensation information. The company looked at survey data it has gathered over a two year period, from June 2013 to June 2015, from 2.7 million...

    Google: New TLDs Have No Magical SEO Bonus

    rustybrick
    by rustybrick
    Jul 22, 2015
    John Mueller at Google must have a pet peeve against the misinformation domain name registrars push out about TLDs and SEO. He has time and time again said they play no role in ranking at Google...

    Is An Improved Version of Agent Rank Returning to Google?

    by Bill Slawski
    Jul 21, 2015
    Sometimes, I run across a patent that provides details on things that Google might do, but only hints at whether or not it might actually be implemented. A few years back in 2007, I wrote about a Google patent for Agent Rank, which described...

    Was That A Google Phantom Update Last Week?

    rustybrick
    by rustybrick
    Jul 20, 2015
    Last week I reported that Google said there was no Panda refresh last week. This was based on several emails I received from webmasters asking if there was a Panda update.

    The forums were pretty quiet but my inbox was not. Either way...

    Bing Search Algorithm Update? Nope, Analytics Tracking Issue.

    rustybrick
    by rustybrick
    Jul 20, 2015
    I was all excited, I saw widespread reports of a Bing Search algorithm update at WebmasterWorld and then I dug deeper and it seems it was more related to how Google Analytics reports organic traffic from Bing...