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Industry News

Catch up on interesting new discussion and industry news.

    Google Now Only Showing 3 Local Results Instead Of 7

    rustybrick
    by rustybrick
    Aug 7, 2015
    After much testing, Google has seem to officially drop the seven local results in the web search results and gone with a 3-pack block.

    For all the queries I try that would generate...

    Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking - Whiteboard Friday

    Aug 6, 2015
    For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!
    Video transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm going to do something unusual. I don't usually point out these inconsistencies or sort of take issue with other folks' content on the web, because I generally find that...

    August 2015 Google Webmaster Report

    rustybrick
    by rustybrick
    Aug 6, 2015
    It is that time of the month again, where I recap the most important topics (in my opinion) for webmasters related to Google core organic search topics.

    The biggest item by far is the launch of the Google Panda 4.2 update...

    Google Watch Times Algorithm For Rankings?

    by Bill Slawski
    Aug 5, 2015
    Google was granted a patent this week that about how Google may rank some search results.

    The patent appears to be aimed at video content, but it tells us that it might be applied to how long someone might watch a page, after they’ve been...

    How = What + Why

    by Rian van der Merwe
    Aug 5, 2015
    I wrote an article on analytics and usability testing for the UserVoice blog, so I wanted to share it here as well. From How = What + Why (Or, Where to Start Improving Your User Experience):

    The first thing to clear up is this: in order to know where to start to improve the user experience of your product, you’re going to need more than a single data source. No single method can tell you the whole story you need to make good decisions. Usability testing will show you where there are...

    New: Google Search Console Search Analytics API

    rustybrick
    by rustybrick
    Aug 5, 2015
    After much speculation over time, and finally introducing a beta, Google has officially announced the new Search Analytics API for the Google Search Console...

    Did Google Push Out A Spam Algorithm Update This Weekend?

    rustybrick
    by rustybrick
    Aug 3, 2015
    It seems like the black hat SEO community is noticing a Google update this weekend. Starting Saturday through yesterday.

    There is a lot of chatter in the Black Hat Forums and just a little bit of chatter in the WebmasterWorld forums...

    Google Patents Click-Through Feedback on Search Results to Improve Rankings

    by Bill Slawski
    Jul 31, 2015
    I was excited to see a Google Patent granted this past Thursday, which describes how Google may rank pages in part based upon user feedback (clicks) in response to rankings for those pages. The patent tells us that this kind of identifying of a...

    Google: The Slow Panda Roll Out Is Not Designed To Confuse Webmasters

    rustybrick
    by rustybrick
    Jul 31, 2015
    When Google rolled out Panda 4.2 they told me this will roll out over months and months, a very slow roll out. It was just technically how this roll out was happening they told me.

    John Mueller in a Google+ Hangout added more things on record about why it is rolling out slowly...

    Google: We Don't Give Advice On Algorithmic Penalties

    rustybrick
    by rustybrick
    Jul 31, 2015
    Google's John Mueller in this mornings Google Hangout said at the 4:37 mark into the video that Google doesn't tend to give advice around algorithms.

    Yes, for manual actions...