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Industry News

Catch up on interesting new discussion and industry news.

    Controlling Search Engine Crawlers for Better Indexation and Rankings - Whiteboard Friday

    Jul 16, 2015
    For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!
    Video transcription

    Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about controlling search engine crawlers, blocking bots, sending bots where we want, restricting them from where we don't want them to go. We're going to talk...

    Google Is Hiring SEOs To Help Them Rank Better

    rustybrick
    by rustybrick
    Jul 16, 2015
    Yesterday, Google posted a job listing on their careers site for an SEO position. I kid you not...

    You May Be Too Late To Save Your Site With The Next Google Panda Refresh

    rustybrick
    by rustybrick
    Jul 14, 2015
    Yea, we are all waiting for the next Google Panda refresh, we have been told time and time again it is coming soon.

    But as you know, it has not yet come.

    The thing is...

    Google: Penguin Refresh Is Months Away

    rustybrick
    by rustybrick
    Jul 13, 2015
    Google's Gary Illyes said over the weekend on Twitter that a Google "Penguin refresh is months away."

    The last official Penguin update we had was Penguin 3.0, which took place on October 18...

    How Google May Answer Questions in Queries with Rich Content Results

    by Bill Slawski
    Jul 12, 2015
    From the query, ‘How to fix a clogged sink.’

    This patent application from last week describes a search system query processing for queries that are questions.

    Queries may be responded to with a wide variety of resources, such as image...

    Google: Panda Still Coming Soon But Maybe Delayed For Technical Reasons

    rustybrick
    by rustybrick
    Jul 10, 2015
    So it didn't happen last week over July 4th, it didn't happen within the 2-4 week time frame we expected from Gary Illyes message out of SMX Advanced. It is not happening this weekend either...

    Google: Sorry, We Meant Don't Ask For Links That Violate Our Guidelines

    rustybrick
    by rustybrick
    Jul 9, 2015
    Yesterday we covered a statement where Google said you should not even ask for links. It was from the Portuguese Webmaster blog written by Diogo Botelho from the Google webmaster team. It said then "do not buy, sell...

    Google: Do Not Even Ask For Links!

    rustybrick
    by rustybrick
    Jul 8, 2015
    The other day Aaron Wall posted on Twitter a link to a new blog post on the Google Portuguese webmaster blog about unnatural links.

    The post was written by Google's Diogo Botelho and he said that it is unnatural to even ask for links to your web site...

    Google: We Don't Recommend Changing Your Links To HTTPS, Redirects Are Fine

    rustybrick
    by rustybrick
    Jul 7, 2015
    Google's HTTPS algorithm went live earlier this year and many sites did switch over to the from their HTTP to HTTPS counterpart.

    So now SEOs and Webmasters are asking, should we ask people to update their links to the web site...

    July 2015 Google Webmaster Report

    rustybrick
    by rustybrick
    Jul 6, 2015
    We didn't have any official search quality algorithmic updates this past month, but Google did admit to a core algorithmic update which was pretty big in our books.

    Google keeps promising a Panda update soon...