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Industry News

Catch up on interesting new discussion and industry news.

    How = What + Why

    by Rian van der Merwe
    Aug 5, 2015
    I wrote an article on analytics and usability testing for the UserVoice blog, so I wanted to share it here as well. From How = What + Why (Or, Where to Start Improving Your User Experience):

    The first thing to clear up is this: in order to know where to start to improve the user experience of your product, you’re going to need more than a single data source. No single method can tell you the whole story you need to make good decisions. Usability testing will show you where there are...

    New: Google Search Console Search Analytics API

    rustybrick
    by rustybrick
    Aug 5, 2015
    After much speculation over time, and finally introducing a beta, Google has officially announced the new Search Analytics API for the Google Search Console...

    Did Google Push Out A Spam Algorithm Update This Weekend?

    rustybrick
    by rustybrick
    Aug 3, 2015
    It seems like the black hat SEO community is noticing a Google update this weekend. Starting Saturday through yesterday.

    There is a lot of chatter in the Black Hat Forums and just a little bit of chatter in the WebmasterWorld forums...

    Google Patents Click-Through Feedback on Search Results to Improve Rankings

    by Bill Slawski
    Jul 31, 2015
    I was excited to see a Google Patent granted this past Thursday, which describes how Google may rank pages in part based upon user feedback (clicks) in response to rankings for those pages. The patent tells us that this kind of identifying of a...

    Google: The Slow Panda Roll Out Is Not Designed To Confuse Webmasters

    rustybrick
    by rustybrick
    Jul 31, 2015
    When Google rolled out Panda 4.2 they told me this will roll out over months and months, a very slow roll out. It was just technically how this roll out was happening they told me.

    John Mueller in a Google+ Hangout added more things on record about why it is rolling out slowly...

    Google: We Don't Give Advice On Algorithmic Penalties

    rustybrick
    by rustybrick
    Jul 31, 2015
    Google's John Mueller in this mornings Google Hangout said at the 4:37 mark into the video that Google doesn't tend to give advice around algorithms.

    Yes, for manual actions...

    Google: The Panda 4.2 Refresh Is Rolling Out Globally

    rustybrick
    by rustybrick
    Jul 30, 2015
    As many of you know, Google confirmed the Google Panda 4.2 refresh last week.
    But one question we did not have answered from Google directly in the public was

    How To Quickly Unblock Google From CSS & JavaScript, What Google Looks At & Number Notified

    rustybrick
    by rustybrick
    Jul 29, 2015
    Yesterday, Google sent mass notifications for blocked JavaScript and CSS. I recommend you read that story if you haven't yet.

    Since then, there have been many questions about what to do...

    New Google Warning: Googlebot Cannot Access CSS & JS

    rustybrick
    by rustybrick
    Jul 28, 2015
    Google is now sending out a rush of new warnings via Google Search Console, formerly Google Webmaster Tools to notify webmasters that GoogleBot cannot access their CSS and JS (JavaScript) files on...

    Google: We Check To See If Your Mobile & Desktop Site Are Vastly Different

    rustybrick
    by rustybrick
    Jul 28, 2015
    Google's Gary Illyes shared on Twitter that although Google currently uses mostly desktop factors for mobile rankings, it doesn't mean Google is dumb and only trusts what the desktop web site says...