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Industry News

Catch up on interesting new discussion and industry news.

    A Replacement for PageRank?

    by Bill Slawski
    Dec 10, 2014
    Representatives from Google announced recently that they would no longer be updating the PageRank toolbar signals for web pages. Google had been updating those 3-4 times a year for over a decade. Does this news indicate that Google is no longer...

    The stories behind our passwords

    by Rian van der Merwe
    Dec 10, 2014
    There are some wonderful and surprising stories in Ian Urbina’s The Secret Life of Passwords:

    SEVERAL YEARS AGO I began asking my friends and family to tell me their passwords. I had come to believe that these tiny personalized codes get a bum rap. Yes, I understand why passwords are universally despised: the strains they put on our memory, the endless demand to update them, their sheer number. I hate them, too. But there is more to passwords than their annoyance. In our authorship of...

    Creative SEO: Fixing Things is Not Enough

    by Tadeusz Szewczyk
    Dec 10, 2014
    *

    When the Web is a series of tubes SEO experts are just the plumbers of it.

    Just cleaning up and fixing things only gets you so far.

    What about creative SEO practices everybody can implement beyond just fine tuning? Optimization is also about actively improving things.

     

    Fixing things is the foundation

    When you look at what some SEO practitioners do most of the time you may notice that the scope of tasks they work on is pretty limited. They are mostly fixing sites and links....

    Google Mobile Friendly Label Goes International

    rustybrick
    by rustybrick
    Dec 10, 2014
    It looks like Google is now rolling out the mobile friendly labels globally and in all languages...

    QA in a post-QA world

    by Rian van der Merwe
    Dec 9, 2014
    There are a few controversial ideas in Benjamin Sandofsky’s You Can’t Go Home Again, in which he basically says that Agile methodologies shouldn’t be used in mobile app development. I did find this perspective on QA interesting in our increasingly post-QA world:

    Sit down with a software engineer from anywhere but the web, and ask them about QA. Tell a game developer you don’t need it, they’ll tell you you’re nuts. Maybe these agile people have been burned by bad QA, but a great QA team...

    Designing for behavior change

    by Rian van der Merwe
    Dec 9, 2014
    Dan Lockton’s As we may understand is unnecessarily long and rambling at times, but it’s still worth it for the very interesting views on the Internet of Things and designing for behavior change:

    Many of the issues with the ‘behaviour change’ phenomenon can be characterised as deficiencies in inclusion: the extent to which people who are the ‘targets’ of the behaviour change are included in the design process for those ‘interventions’ (this terminology itself is inappropriate), and the...

    Friday's Google Penguin Changes Revert Back Again

    rustybrick
    by rustybrick
    Dec 8, 2014
    Friday morning we reported more fluctuations around Penguin hit sites. Well, those changes seemed to have reverted themselves 24-hours later.

    Let me give you the timeline I am working on and yes, I know some of you are sick of this...

    Which Sea For SEO by the Sea?

    by Bill Slawski
    Dec 5, 2014
    SEO by the Sea started out as an idea that found its way into my head as I was watching sails bounce up and down, though a window, on the Chesapeake Bay. I’ve been looking at some different waters over the last week, thousands of miles away. These...

    Google Penguin Updated Again This Morning

    rustybrick
    by rustybrick
    Dec 5, 2014
    Honestly, I am shocked that we are seeing so many fluctuations, reversals and changes to Penguin hit sites. Today, there are more changes with sites impacted by the Google Penguin algorithm. Google has NOT confirmed any of this...

    Panda 4.1 Google Leaked Dos and Don'ts - Whiteboard Friday

    Dec 4, 2014
    For reference, here's a still of this week's whiteboard!

    Video Transcription

    Hi and welcome to a Whiteboard Friday with Josh Bachynski, who some people call the Ginger Rand. Today I want to talk about Panda 4.1 and the Google leaked dos and don'ts. Recently, another algorithm named Penguin has been getting a lot of attention in Google. But I want to make sure that we don't forget about...