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Industry News

Catch up on interesting new discussion and industry news.

    Why we should be wary of highly targeted information and ads

    by Rian van der Merwe
    Apr 21, 2013
    In his post Why we fear Facebook and why we shouldn’t Paul Jacobson makes an interesting counterpoint to the common refrain that it’s bad to share our personal data with companies:

    Conventional wisdom is that if you are not paying for a product, you are the product. That may be true, as a generalisation. I prefer to think it isn’t so much we who are the products on Facebook but rather our preferences and attention. What does that buy us? For starters, it buys us Facebook, Twitter, Google...

    Video Recap of Weekly Search Buzz :: April 19, 2013

    rustybrick
    by rustybrick
    Apr 19, 2013
    Interesting week in the world...

    Designer Matthew Smith on endless streams, and turning hobbies into careers

    by Rian van der Merwe
    Apr 19, 2013
    I always enjoy the interviews on The Great Discontent, and this one with designer Matthew Smith is no exception. Here he describes how he turned his hobby into a business:

    At the time, my wife was pregnant, we had a one year old, and we were all living on about $26,000 a year—I knew I had to think bigger, so I went for it. I got the first $8,000 job and then another. Then people started asking me to build more things, like customer databases. I would nod in agreement as if to say, “Of...

    Keyword-Driven Personas - Whiteboard Friday

    Apr 18, 2013
    As inbound marketing is gaining traction, marketers in all inbound disciplines are realizing the importance of taking on keywords with a more holistic approach. It's time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out. 

    In today's Whiteboard Friday, Ruth Burr discusses how you can use your keywords to drive personas, and ultimately affect your site mapping process for the better. Leave your thoughts and...

    My Google Traffic After My Linking Penalty Was Lifted

    rustybrick
    by rustybrick
    Apr 18, 2013
    As promised, I wanted to share my traffic changes after I've nofollowed my paid links. I already shared with you the interesting reconsideration request submission, response and analysis...

    Google: Pushing Hundreds Of Thousands Of Pages Can Raise A Red Flag

    rustybrick
    by rustybrick
    Apr 18, 2013
    As I covered at Search Engine Land yesterday, Matt Cutts, Google's head of search spam, posted a video answer to a question Google's John Mueller asked named Should I add an archive of hundreds of thousands of pages all at once or in stages...

    Poll: Blocking Google Images After Image Search Traffic Drop?

    rustybrick
    by rustybrick
    Apr 18, 2013
    In late January, Google launched a new design change for Google Image search. Google said they've "seen a net increase in the average click-through rate to the hosting website."

    But webmasters are not seeing that or believing that...

    Responsive Web Design in Africa: why it’s time to adapt

    by Rian van der Merwe
    Apr 17, 2013
    Last night I gave a talk at Cape Town SPIN (Software Process Improvement Network) called Responsive Web Design in Africa: why it’s time to adapt.

    I’ve seen a surprising amount of pushback on responsive design within the South African web community recently. The skepticism is mostly based on issues such as low smartphone share and high data costs in Africa, along with assumptions about “the mobile context” and how people supposedly have vastly different needs on mobile phones than they have...

    Ray Kurzweil Brings Poetry to Google

    by Bill Slawski
    Apr 17, 2013
    Earlier this week, I was fortunate enough to be invited to participate in a panel presentation on the future of SEO, in Raleigh, North Carolina. The event was the first Digital Marketing for Business Conference (and it was filled with some great sessions). The presentation wasn’t a PowerPoint and pitter-patter type talk.

    Instead, I [...]

    The post Ray Kurzweil Brings Poetry to Google appeared first on SEO by the Sea.

    Should I add an archive of hundreds of thousands of pages all at once or in stages?

    Apr 17, 2013
    A newspaper company wants to add an archive with 200k pages. Should they add it all at once or in steps? John Mueller, Zurich, Switzerland Have a...