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Industry News

Catch up on interesting new discussion and industry news.

    Will multiple internal links with the same anchor text hurt a site's ranking?

    Apr 15, 2013
    Do internal website links with exact match keyword anchor text hurt a website? These links help our users navigate our website properly. Are too many...

    Don’t optimize for the fewest number of clicks

    by Rian van der Merwe
    Apr 15, 2013
    I liked Meng To’s Simplifying For The Wrong Reasons, but there’s one part that perpetuates one of the most enduring myths in user experience design:

    The best user experience reduces the amount of clicks to as few as possible.

    No one’s going to argue that we should add superfluous clicks in interfaces. But making “as few clicks as possible” an optimization goal is how interfaces become bloated and crammed with cruft. As Lukas Mathis points out in his explanation of the psychological...

    Do You Fear Google Disavow Link Threats?

    rustybrick
    by rustybrick
    Apr 15, 2013
    It is no surprise to many that more and more SEOs are using the Google link disavow tool. The issue that comes up as time goes on is that there are some using it as a threat to remove or change the links or anchor text pointing to their site.

    I am sure some of you have received it...

    AppGratis Banned By Apple For Being A Black Hat App Store Ranking Network

    rustybrick
    by rustybrick
    Apr 15, 2013
    Did you hear the news that AppGratis was pulled from the Apple App Store? AppGratis defines itself as a company that "offers the opportunity to reach new exciting audiences in more than 30+ countries. Every year we deliver more than 100,000,000 non-incentivized app installs for app developers." They clearly want people to think of them as "media" and not a "network."
    Apple didn't think so...

    Give it a minute

    by Rian van der Merwe
    Apr 13, 2013
    Since I’m currently knee-deep in the sheer undiluted slog of writing a book, wondering what I was thinking, Ben Yu’s There are no shortcuts really resonated with me:

    Take the time to do things right — a shortcut will end up costing much more time in the long run as things come crashing to the ground.

    Also, optimize for the long run. Constantly aiming for the short term, particularly in the frantic and ever-changing startup world (hoping to build a lot of hype, raise a lot of...

    Bitcoin and the growth of “formal-informal” markets

    by Rian van der Merwe
    Apr 12, 2013
    I know very little about Bitcoin, and I’m almost too afraid too dive into the rabbit hole, but I did enjoy Scott Smith’s Bitcoin is just the poster currency for a growing movement of alternative tender. Instead of the usual discussions around its mechanics, Scott focuses on the reasons for the rise in alternative currencies in general, linking it to globalization and the rise of “formal-informal” markets. He also discusses why Bitcoin itself could be doomed already:

    “Most of the action I...

    I Yield To Google: My Paid Links Are NoFollow

    rustybrick
    by rustybrick
    Apr 12, 2013
    As many of you know, I was one of the last major search "blogs" to hold out on Google's guidelines when it comes to paid links. I sold links without the nofollow for years, heck, even before there was a nofollow attribute.
    I've been hated and loved for it over the years but I didn't do it for the hate or love, I did it out of being stubborn. I didn't want to change because Google told me to.
    Well that changed a week ago.

    Google: You Don't Want To Dig Yourself Out Of A Hole

    rustybrick
    by rustybrick
    Apr 11, 2013
    In yesterday's Matt Cutts Google Webmaster video he answered the question Can I buy a domain that used to have spam on it and still rank...

    Foursquare: not lame any more

    by Rian van der Merwe
    Apr 11, 2013
    Back in 2009, whenever an overly enthusiastic Foursquare user managed to capture the attention of an unsuspecting potential victim long enough to try to convince them to download the app, the conversation went something like this:

    “It’s really cool. See? You ‘check in’ to the cafés and restaurants you visit.”

    “Why?”

    “Because if you check in enough times, you become the mayor of that place.”

    “Why?”

    “Because being the mayor is cool!”

    “You keep using...

    Introducing "x-default hreflang" for international landing pages

    by Webmaster Central
    Apr 10, 2013
    The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language. Today we’ll introduce a new rel-alternate-hreflang annotation that the webmaster can use to specify such homepages that is supported by both Google and Yandex.