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Industry News

Catch up on interesting new discussion and industry news.

    Yahoo BOSS Expands To Offer Geolocation Data

    Vanessa Fox
    by Vanessa Fox
    Oct 1, 2012
    Yahoo’s Build Your Own Search Service (BOSS) has recently expanded to include geolocation data from two Yahoo services: Placefinder and Placespotter. BOSS is Yahoo’s Search API, available for a fee based on usage. From the blog post, it sounds like Yahoo is closing down Placefinder and Placespotter as standalone, free services, and is incorporating them into the paid structure of BOSS. Placefinder provides geocoding and reverse geocoding, which enables developers to convert an address to its...

    Is freshness an important signal for all sites?

    Oct 1, 2012
    Google has expressed in the past that frequently updated pages get a boost in rankings (QDF), that seems to favor blogs and news sites over company...

    Google Upgrades Their Rich Snippets Testing Tool To Better Reflect Display In Search Results

    Vanessa Fox
    by Vanessa Fox
    Sep 20, 2012
    Google has renamed its rich snippets testing tool in webmaster tools to Structured Data, improved it to better reflect what the search result will actually look like and has expanded the types of structured data supported.

    Google first launched rich snippets — enhanced markup of search results — in 2009 and has been adding the types of support markup ever since. In 2011, in conjunction with Microsoft and Yahoo, they launched schema.org, which expanded the types of markup available, although...

    Submit video topics and webmaster questions

    MattCutts
    by MattCutts
    Sep 7, 2012
    I’m planning to record some new webmaster questions next week. I made a Google Moderator page where you can submit topics and vote for different questions.

    Please ask your questions in on the Google Moderator page, not in the comments here. When the comments are in Moderator, people can vote them up and down.

    “Why did our PageRank go down?”

    MattCutts
    by MattCutts
    Aug 27, 2012
    Recently a newspaper contacted me. Their PageRank had dropped from 7 to 3, and they wanted to know why. They genuinely didn’t seem know what the issue was, so I took some time to write them an in-depth reply. Part of the motivation for my blog is to provide information in more scalable ways, so I figured I’d strip any identifying information from my email and post it. Here’s what I wrote:

    Hi, the usual reason why a site’s PageRank drops by 30-50% like this is because the site violates our...

    Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent

    Vanessa Fox
    by Vanessa Fox
    Aug 27, 2012
    In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Over the years, Google’s algorithms have evolved  in numerous ways, including with how Google figures out what the searcher is really looking for. Now, for instance, when you search for [U2], not only does Search Engine Land Executive News Editor Matt McGee’s site appear at the top of the results (go Matt!), but so do images and...

    New AdSense Interface Causing Lots of Problems & Issues

    Jenstar
    by Jenstar
    Aug 21, 2012
    Google AdSense updated their reporting interface today for the first time in years.  It looks sleek, uncluttered and a very minimalist version of the old interface.  If you don’t have it updated in your account, AdSense is rolling it out to all publishers over the next few days.  For those who are in the dark, [...]

    Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One

    Vanessa Fox
    by Vanessa Fox
    Aug 21, 2012
    For some time (since at least March), Google webmaster tools has been sending messages to site owners about substantial traffic changes (increases or decreases) to pages of a site. Some site owners found these messages perplexing as they weren’t sure exactly what was actionable about the messages. Were the messages just informational, intended to help those who didn’t look at their analytics every day? Did they imply something specific about what Google knew about how the site? For instance,...

    Configuring URL Parameters in Webmaster Tools

    Aug 14, 2012
    If you're the webmaster of a site with URLs parameters and you'd like to help Google crawl your site more efficiently, Maile Ohye gives pointers (for...

    Please turn on two-factor authentication

    MattCutts
    by MattCutts
    Aug 6, 2012
    You should read Mat Honan’s heartbreaking tale of a hack attack and the ensuing discussion on Techmeme. Much of the story is about Amazon or Apple’s security practices, but I would still advise everyone to turn on Google’s two-factor authentication to make your Gmail account safer and less likely to get hacked.

    Two-factor authentication means “something you know” (like a password) and “something you have,” which can be an object like a phone. Here’s a simple video about how it works:...