Industry News

Google announced it is rolling out Automated Local Services Ads lead credits next month, which should "credit the same or more leads on average," than the old system. This will replace the manual lead credit methods, and use machine learning to process these credits going forward.

Here is a recap of what happened in the search forums today...

There are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will bring this feature to the ad level. Anthony Higman said on X, "they are now adding them in at the ad level, to "fill the gaps in RSA's" and they will be using generative AI to do it."

Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about this since.

Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is based on examples pages such as paginated content or infinite scroll.

Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you use AI to write business descriptions if you want to (at least they tested this).

Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and someone tries to access it, a 404 is the proper response. But Gary Illyes from Google is now sharing some cases when you should fix pages returning a 404 status code.

I’ve been pretty bad at sharing what I’m reading over the past couple of weeks, so I wanted to do a quick roundup post of some articles I have found helpful recently. I keep wanting to write longer posts about each, but it’s just not happening due to time constraints, and I need to clear out that queue, so here goes! Unexpected Anti-Patterns for Engineering Leaders

Insightful post by Will Larson with some great advice for all leaders, including a reminder that it’s not a good idea to...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google unleashed a new spam update - the June 2024 spam update - here is what we know...

We had a new Google spam update, the June 2024 spam update and what would be an SEO video recap within Google Search ranking volatility, at least this time it was on Father's Day weekend. Google Search seemed to have an indexing bug last night. If your image snippets disappeared from Google months ago, it is likely a quality...