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Industry News

Catch up on interesting new discussion and industry news.

    Google Upgrades Google My Business Photos Section

    rustybrick
    by rustybrick
    Feb 25, 2015
    Google announced a significant update to how they enable business owners to manage the photos of their business within their Google+ Business Profiles.

    Google said:

    Starting today...

    Google Panda Turns Four Years Old Today

    rustybrick
    by rustybrick
    Feb 24, 2015
    Can you believe it has been four years since the Google officially released their Panda algorithm update? Before that, Google was getting a tremendous amount of flack over the quality of their search results and then Panda touched down.
    Panda 1.0 was released on February 24, 2011 - four years ago today and it may have been the most significant quality algorithm Google has released to date, even more so than Penguin.

    Google Search Now Warns Before You Visit Sites That Trigger Unwanted Downloads

    rustybrick
    by rustybrick
    Feb 24, 2015
    Remember last week, many many sites noticed their site was labeled with this site may be hacked warnings in Google Search...

    Google News Publishers Should Use Standout Tags For Third-Party Sources Often

    rustybrick
    by rustybrick
    Feb 23, 2015
    Back in September 2011, Google News introduced the standout tag, a way for publishers to say these specific stories are really exceptional and Google News readers should really see it.
    But did you know...

    Google on Crawling the Web of Data

    by Bill Slawski
    Feb 22, 2015
    A pantent granted to Google this past fall explores how the search engine looks for patterns on Web pages to use to find facts on the Web to fill up Google’s data repository (Knowledge Base). I recently wrote a series of posts about Google...

    The managing/making dance

    by Rian van der Merwe
    Feb 21, 2015
    In my latest column for A List Apart I discuss our obsession with “managerial tracks” in career development, and propose something different. From Managing and Making: It Doesn’t Have to Be One or the Other:

    I think we need a career system that encourages people to oscillate between individual contributor roles and manager roles. Maybe we provide “manager sabbaticals” where a manager becomes an individual contributor on a team for six to nine months. Maybe when a manager goes on...

    Driving Traffic from Facebook - Whiteboard Friday

    Feb 19, 2015
    Facebook sends a remarkable amount of traffic, but there's a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it. In today's Whiteboard Friday, Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic.



    For reference, here's a still of this...

    Google Media Consumption History Patent Filed

    by Bill Slawski
    Feb 19, 2015
    Google published a foreign patent at WIPO today that has an interesting perspective to it. When someone performs a search that involves a specific entity, their search may be influenced by the search engine’s knowledge of their past interactions...

    Google Test A Search Algorithm Update Yesterday Morning & Revert Back?

    rustybrick
    by rustybrick
    Feb 19, 2015
    It seems Google may have tested a search algorithm update yesterday late morning and then may have pulled it back.

    The ongoing WebmasterWorld thread has chatter from the SEO community around the update but the chatter soon died down after things settled back...

    Bots and the law

    by Rian van der Merwe
    Feb 18, 2015
    Kashmir Hill asks an interesting question: Who do we blame when a robot threatens to kill people?

    Last week, police showed up at the home of Amsterdam Web developer Jeffry van der Goot because a Twitter account under van der Goot’s control had tweeted, according to the Guardian, “I seriously want to kill people.” But the menacing tweet wasn’t written by van der Goot; it was written by a robot.

    He goes on:

    Bots will be bots. They won’t know if they’re doing something wrong...