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Industry News

Catch up on interesting new discussion and industry news.

    Instagram’s pivot into complexity

    by Rian van der Merwe
    Jun 22, 2013
    One of the reasons why Twitter works so well is its high information density, enforced by the 140 character limit. All the information is immediately visible in your stream. There is no need to read a subject line and then click through to the content, as with email. In fact, there’s very little clicking required at all — only scrolling. Sure, you can click on a link or a photo if you’re motivated to do so, but only if you believe what you’ll find at the other end of the link is going to be...

    The Top 4 Ways to Use Social Media to Earn Links - Whiteboard Friday

    Jun 20, 2013
    Web marketers are increasingly turning to social media as a great source of high-quality links. Deciding to utilize social is a good first step, but earning the attention of others is easier said than done.

    In today's Whiteboard Friday, Rand covers four of his favorite tactics for squeezing the most link juice out of social media.

    Top 4 Ways to Use Social Media to Earn Links - Whiteboard Friday...

    Google Language Change: Content That Get's Used & Shared, Not Linked To.

    rustybrick
    by rustybrick
    Jun 20, 2013
    As I reported yesterday at Search Engine Land with Google Changes Ranking Advice, Says Build Quality Sites Not Links - Google made a change to their messaging on the ranking article help document. This was first spotted by @Baeumlisberger and it is an important change...

    Negative Seo the link takedowns

    DaveN
    by DaveN
    Jun 20, 2013
    Following on from Craig’s post yesterday …. Let’s say for example I wanted to take down a competitor, in this case it’s my site David Naylor and the keyword is DaveN, Firstly I could quickly log into Ahrefs and collect some data, mainly linking to...

    How to Write High-Converting Sign-Up Form Copy (With Case Studies & Examples)

    by Michael Lykke Aagaard
    Jun 19, 2013
    The copy you use in your sign-up form has direct impact on your sign-up rate. If you’re not actively working on getting the most out of your form copy, you’re leaving leads and money on the table.

    In this post, I’ll give you practical tips on how to optimize your form copy for maximum conversion. And, as usual, I’m going to give you a bunch of concrete examples from real A/B tests. Dude – We don’t want to fill out your form!

    I don’t know about you, but personally I don’t get up in the...

    Why are some Google services not yet available in Albania?

    Jun 19, 2013
    Why does Google not support Albania at all? No Places, google.al not advanced, Albanian - is not a supported language in AdSense, not a single...

    4 Google Trust Factors That Can Provide Negative Signals About Your Website

    Jill Whalen
    by Jill Whalen
    Jun 19, 2013
    While just about anything you do with your site that makes it seem spammy (such as keyword stuffing, for example) would also make it seem less trustworthy, Google now looks beyond just the obvious.

    Jobs Market results gets the special treatment in Google

    DaveN
    by DaveN
    Jun 19, 2013
    Sometimes it’s the little things you notice, like today, in the UK search results I noticed what I thought was just a Google clustering mess up but sadly it wasn’t. Search in Google.co.uk for seo jobs or even hgv drivers jobs Now in Ripon I’m seeing...

    User research without reports

    by Rian van der Merwe
    Jun 19, 2013
    Jay Cassano did an excellent interview with Nate Bolt, who is in charge of design research at Facebook. My favorite part from Secrets From Facebook’s Mobile UX Testing Team:

    We try to never deliver any reports ever, if possible. Reports can’t attend meetings and they can’t argue in favor of their findings. They die in the wastebasket immediately. So we’ll bring up some data in a session, we brainstorm on a whiteboard, absorb some of the human patterns of the people that are using this...

    Google Search May Be Updating...

    rustybrick
    by rustybrick
    Jun 19, 2013
    There is a lot of new chatter in the WebmasterWorld forums, along with random threads at other forums including Google Webmaster Help about Google's search results shifting around and some webmasters claiming huge declines in referrals from Google starting around 8pm EDT last night.
    Some are hoping it was just an Analytics issue...