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Industry News

Catch up on interesting new discussion and industry news.

    Ignore That Last Google Webmaster Tools Notification: Googlebot CAN Access Your Site

    rustybrick
    by rustybrick
    Apr 26, 2013
    In the past twenty-four hours, it seems as if Google sent out a message to thousands, maybe hundreds of thousands, of site owners, that there is a problem with their site.

    Typically, you never ever want to ignore a webmaster tools notification but in this case...

    Fixing the Broken Culture of SEO Metrics - Whiteboard Friday

    Apr 25, 2013
    As SEO continues to evolve, the metrics that indicate success continue to change with it. However, many of our client's needs don't seem to be changing as rapidly. With clients focused on specifics like the number of links they're getting and weekly ranking reports, it's tough to move the needle in the right direction for true SEO success. 

    How do we push other inbound channels (like search, content marketing, and social) forward to offer a more holistic and strategic approach to inbound...

    Google Drops Instant Previews Over Low Usage

    rustybrick
    by rustybrick
    Apr 25, 2013
    Google has officially dropped the Instant Previews from the search results due to "very low usage" by searchers...

    More on the wireframe debate

    by Rian van der Merwe
    Apr 24, 2013
    In a recent interview with Intercom, Joshua Porter expands on his “Wireframes are dead, dead, dead!” tweet from a while ago:

    I think you can capture almost everything you need to capture in a pretty detailed sketch. Not a high fidelity sketch by any means. Not the ones where you use five different kinds of markers and you shade everything or whatever. The purpose of sketching is to communicate the major ideas, like, “What’s going to be on the page? What are the objects on the page? What...

    Does linking my two sites together violate the quality guidelines?

    Apr 24, 2013
    Suppose I have a site that covers fishing overall (A) & I make another fishing site that solely focuses on lure fishing (B). Does linking to A from B...

    How to Manage a Paid Search Manager

    Jill Whalen
    by Jill Whalen
    Apr 24, 2013
    In this High Rankings Advisor article, guest author Ross Lasley explains what you need to know and convey to any paid search manager that you may hire.

    Happy Birthday Google's Penguin Update

    rustybrick
    by rustybrick
    Apr 24, 2013
    Today is the one year birthday/anniversary of the release of Google's Penguin update - it was released on April 24, 2012.
    Since then, we've had two additional updates of it on May 24, 2012 and then on October 5, 2012. Now we await the fourth update which is expected to be really big sometime this year.
    This update was felt by...

    Google To Mozilla: You Had 12 Megabytes Of User Generated Spam On One Page

    rustybrick
    by rustybrick
    Apr 24, 2013
    Yesterday we broke the news that Google has penalized Mozilla for user generated spam and we did say it was a granular penalty but we didn't know how granular until today.

    It turns out, the penalty was on one specific page...

    Google Hits Mozilla With Spam Penalty Over User Generated Content

    dannysullivan
    by dannysullivan
    Apr 23, 2013
    Have user generated content on your site? Pay attention to what those users are doing. That’s the takeaway from Google hitting Mozilla with a spam penalty this week, along with another takeaway. Despite Google’s saying it’s being more transparent about spam actions, people clearly find it hard to know what they’re in trouble for. Mozilla Gets A Penalty

    Search Engine Roundtable spotted the latest flare-up in Google’s fight against spam. Chris More, the Web production manager for Mozilla,...

    On CNN, the circus is the point

    by Rian van der Merwe
    Apr 23, 2013
    Elliot Hannon nails it in CNN Gets It Wrong — Why We Don’t Really Mind:

    If we cared more about journalism than news theater we’d all be watching PBS. But no one’s talking about NewsHour. There are no meltdowns. The circus, itself, becomes the point — the reason to watch. Youtube videos go viral precisely because they are unexpected, unvarnished — embarrassing. This is CNN.

    I know I talk about it a lot, but here’s another paragraph from Neil Postman’s 1985 book Amusing Ourselves to...