Industry News

Google is now inviting webmasters to try out the new Webmaster Tools structured data error reports.

I signed up for the beta a few weeks ago and was invited yesterday to check out the reports. Fortunately for me, but unfortunately for you...

Look out, Google! Duck Duck Go is on the rise, posting a 50% traffic increase in just eight days. Is this proof people want a “private” search engine, in the wake of allegations the PRISM program allows the US government to read search data with unfettered access? Nope. Google has little to worry about. People don’t care about search privacy, and Duck Duck Go’s growth demonstrates this.

Don’t get me wrong. If you ask people about search privacy, they’ll respond that it’s a major issue. Big...

One of the reasons why Twitter works so well is its high information density, enforced by the 140 character limit. All the information is immediately visible in your stream. There is no need to read a subject line and then click through to the content, as with email. In fact, there’s very little clicking required at all — only scrolling. Sure, you can click on a link or a photo if you’re motivated to do so, but only if you believe what you’ll find at the other end of the link is going to be...

As I reported yesterday at Search Engine Land with Google Changes Ranking Advice, Says Build Quality Sites Not Links - Google made a change to their messaging on the ranking article help document. This was first spotted by @Baeumlisberger and it is an important change...

Following on from Craig’s post yesterday …. Let’s say for example I wanted to take down a competitor, in this case it’s my site David Naylor and the keyword is DaveN, Firstly I could quickly log into Ahrefs and collect some data, mainly linking to...

The copy you use in your sign-up form has direct impact on your sign-up rate. If you’re not actively working on getting the most out of your form copy, you’re leaving leads and money on the table.

In this post, I’ll give you practical tips on how to optimize your form copy for maximum conversion. And, as usual, I’m going to give you a bunch of concrete examples from real A/B tests. Dude – We don’t want to fill out your form!

I don’t know about you, but personally I don’t get up in the...

While just about anything you do with your site that makes it seem spammy (such as keyword stuffing, for example) would also make it seem less trustworthy, Google now looks beyond just the obvious.

Sometimes it’s the little things you notice, like today, in the UK search results I noticed what I thought was just a Google clustering mess up but sadly it wasn’t. Search in Google.co.uk for seo jobs or even hgv drivers jobs Now in Ripon I’m seeing...